LFingar wrote:
I'm still waiting for an explanation as to how, by selling a kit which is $400 more then the body alone (just checked the price) with a lens that is $500 more then the body if sold separately, is more profitable then just selling all the bodies they can. If Canon's only interest was profits they could just add $100 to the price of the body and all those who just have to have it right now would still be lining up to buy it. Like every other competent manufacturer Canon's preferred profit margin is figured into the unit price, for both body and lens separately in this case. Combining them at a reduced price may not incur much loss, if any, in profits, but it darn sure is not some big profit generator especially when you consider the ill-will it can cause in the marketplace.
Has anyone considered that quite often the manufacturer offers what the dealers request? Canon's input from it's dealers may just be that they want kits.
I'm still waiting for an explanation as to how, by... (
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In business profit margin is one thing, but sales is king. Maybe by including that lens they made little profit on it, but they increased that sale by $400. And it really makes sense to include a lens since this is the first crop camera with this mount many people won’t have a lens to fit already.