Hank Radt wrote:
Hey, I'm happy that you're delighted with your Nikon.
But, as a multi-decade veteran of the corporate world, it doesn't exactly work that way. On the one hand, individual business units rarely subsidize (cushion) other business units - just doesn't make sense. Think of it this way - if a corporation had a unit that was consistently not achieving the required corporate profit rate or, worse, losing money, why would HQ continue to pour money into it? You wouldn't if you were the CEO, you'd put your money into the units that were making more money (otherwise the board would find someone who would - the board, representing the shareholders - wants to maximize total corporate profits, or else the shareholders vote them out...).
On the other, many corporations have centralized R&D units, from which each business unit can draw technology. So, if Canon's and Olympus' R&D units focus on image quality (for copiers or medical imaging), or Sony's R&D focuses on electronics (for televisions, cameras, video games) while relying on lens specialists (say Zeiss) for optics technology, the individual business units can benefit from the centralized research, at a lower unit cost, because the cost of the research is spread over more products. BTW, Nikon makes more than cameras: lithography systems, microscopes, binoculars and metrology (measurement) products and undoubtedly leverages its central research across these products - it no more stands on camera technology alone than the others do.
Ultimately, the competition among these, and others, drives improvements across the industry. As soon as one company comes out with an advance that increases their sales (because consumers now want it), the others are going to replicate - or better - surpass it, so as not to lose - or better - to gain customers. Those companies that don't adapt fall by the wayside - not many Kodaks, Polaroids, Yashicas around these days, except in collectors' hands. What this means for the OP is that it's pretty hard to go wrong with any of the major brands at this price point.
Again, glad you like your Nikon, but keep in mind that the Nikon you have today owes as much to itself as it does to Canon, Olympus, Sony, and others...
Hey, I'm happy that you're delighted with your Nik... (
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