bengbeng wrote:
I am from the UK , but have lived in the US for a few years now. When I first arrived I noticed the extensive post processing too. However, i also noticed the bright blue sky, yellow sun, green grass ( Texas) and colorful foliage , things are actually brighter, clearer and more colorful here, England is grey , cloudy and a more muted pallet.
So that may be one factor.
I tend to agree with this assessment. I lived in England for six months and I swear it seemed like it rained every day even if briefly. Couple that with the British propensity for understatement coupled with America's reputation for over the top type displays, enthusiasm, and culture and you have a ready explanation for the different approaches to post processing. While the UK and America have a lot in common, there are a some big differences as well as noted here.