My daughter moved to NM to go to UNM this last fall. I am so impressed by the people there. Wherever you go people are so friendly and strike up a conversation. My daughter is very shy and has a problem with social anxiety but she is thriving there. In addition to the things you mentioned NM has an AMAZING arts and music culture. She is enrolled in a program called the Heritage Music Project where she is making her own cello. She has found her passion and has decided to become a Luthier. Attached are some pics of cello.
Check out creativelilve.com. They have live seminars on marketing and branding. Most are specific to photography. It is FREE if you watch the live broadcast and they re-play that same night, also for free. Later, after the live recording you have to buy the seminar. 3/27 starts a new topic "Building your brand". That one may have good content for what you're looking for.