DaleBrown wrote:
Absolutely middle aged white men or men in general make mistakes or make poor decisions, just pay attention to television commercials. Seems as though this depiction of men has been going on for so long that it has become accepted that men do not have the ability to make good decisions on everyday matters. Or, that they are seen negatively in a lot of situations. Television commercials seem to make a humorous showing of these as one would of “blonde jokes”. Pay attention to commercial television you will see this it is so prevalent that has gone unnoticed for decades.
Absolutely middle aged white men or men in general... (
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You are quite correct, Dale. A very interesting and astute observation.
Advertisers know exactly what they are doing, and it's because women make the vast majority of all spending decisions; single women definitely, but about the same ratio when they are married.
What married man would buy a new car with asking the wife about the color? Or body design?
Most important, a man buys a particular house because his wife decides which house to buy.
Even his own clothes are often decided by the wife.
And, then there are vacations, friends, relatives, food, entertainment, children (how many, what college, etc.) Women make most of the decisions about these matters too.
A man wants one thing in a relationship with a woman... and we all know what it is (cooking and cleaning are of secondary importance). And, if a man goes contrary to his wife's or girlfriend's desires... we all know what happens after that, too.
A woman wants to be the decider, and have everything based on her needs and desires.
And, the man usually complies because of his primary (most primitive) need (I emphasize Need).
So advertisers cater to that "female market"; and, a large part of it is to make the man appear dopey, needy, dumb, clueless, and naive.
And, we, all of us, know this.