Redrocks wrote:
I was in the process of gathering much of my Sony equipment together as a trade for an Olympus system. My main consideration is to reduce the weight and bulk. As I get older, this makes a difference. Now that Olympus sold off the camera division, I am wondering if this is such a wise move. I would appreciate hearing others opinion.
This deal is not a done deal yet.
If it goes well, and I think it will, it will be sold off. But the initial indications are that Olympus will retain some holdings in this new company. Management and overall ownership over this new company will JIP. This says to me that the new company will be streamlined for the competitive camera market. And if Olympus does retain some holdings in the new company, are they intending to do it at a loss?
All camera manufacturers are down over 50% in sales. If one looks at the sales for this year, Sony is running about 26% of the market with Canon about 23% and Olympus about 22%. So Olympus is not doing poorly. It is just Olympus has suffered two previous years of losses. They had planned this to be their turn around year. And then the pandemic. And Olympus is not the only one taking profit losses. Even Sony and Canon are taking losses.
And if the sale of the Olympus camera division falls through, what then? My guess is they will hold on to the division and see if they can find another buyer. During that time, the great sale prices that are going on now will continue. My feelings are they then should streamline their marketing and cautiously look for a new buyer. With sales still in line with Sony and even closer to Canon, if this sale does falls through, their division could break closer to even than most people think. If this sale falls through, it could end up with Olympus retaining the camera division (which will probably make a profit next year no matter who owns it).
I am not selling my Olympus gear. It has worked without problems since 2011 and I expect it to continue to do so. I still will be buying new lenses. The 12-100 f4 Pro IS and the coming 100 macro lens are still on my radar. And even if the Olympus brand does disappear in the next five to ten years, I can still use a Panasonic body for any 5 or 10 year future plans.
My basic system is a E-M1 mkII with a 7-14 f2.8 Pro lens, an older 14-54 f2.8/3.5 non-micro Pro lens, and a film day's 90 f2 macro lens. With two flashes (one is the small flash that came with the E-M1 mkII), filters, extra battery, camera bag, and other accessories, it is all under 7.5 pounds and fits in the 6 X 11 X 12 bag. Panasonic is also in the same category and available if you really are fearful of buying Olympus. But they lack the dual sensor for things like birds in flight. Maybe they will have it in the near future.
I personally think you will be safe buying Olympus for now and the future of the 4/3rds systems. Your back and arms will thank you.