buddah17 wrote:
No...
The BIGGEST mistake they made was INVENTING digital photography, then "shelving" it for "as long as they thought their film cash cow" would carry them.
Allowing others to get into the digital market before them, then holding on stubbornly to film technology for as long as they thought they could, before embracing digital...
I'm an ex Kodak Distributor and I remember coming back home from the first photo convention in Las Vegas that featured 1 hour Labs, and telling my father (President of our company,) what great technology it was, and how we needed to get into it immediately. Only for Kodak to tell him that the 1 hour lab was a "passing fad" and we should hold on to our bulk processing lab as it would continue to be the main drive in the photofinishing industry.
I don't know WHO use to do the market trends analysis for them, but I do remember that Kodak always portrayed an arrogant "know it all" attitude regarding their knowledge of the future of the photographic industry. They ended up either reacting too late, (instant photography, 1 hour Labs, Digital,) OR ended up placing too much money into misguided products, such as the Kodak Disc Camera, or Digital camera with lesser features than the public wanted, such as pixel count.
My company was one of the first to get our hands on the disc camera, and right away we knew there was a big problem. The negative was VERY small, and the film speed too fast, resulting in a VERY grainy image. (We suggested that they advertise the printing of the negatives not to be larger than a 3.5 X 5. They (initially) insisted that it could be up to 5 X 7.
The sad thing is that their T-Grain technology was available and would have made the negative and resulting print much more pleasing to the eye.
No... br b The BIGGEST mistake they made was INV... (
show quote)
:thumbup: :thumbup: I was a Kodak pro product dealer and my thoughts parallel yours. On the other hand their photo business was all that the general public new or cared about while their Eastman chemical business is still going strong. Or at least it was the last time I checked