I have always liked the old Kodak ads. Here are two of them.
Love these. The top looks like the artist, Norman Rockwell. I've never seen this one in any compilations of his work so very cool.
Love them pixelmaster.
Lightcatcher, memories.......
Too bad Kodak's management wasn't as good as their ads.
davidrb
Loc: Half way there on the 45th Parallel
LFingar wrote:
Too bad Kodak's management wasn't as good as their ads.
The only mistake they made was hanging their hats of film being the path to the future. Minor misdealing of the odds.
davidrb wrote:
The only mistake they made was hanging their hats of film being the path to the future. Minor misdealing of the odds.
The only mistake they made was not being forward thinking. Major misdealing of how technology works.
No...
The BIGGEST mistake they made was INVENTING digital photography, then "shelving" it for "as long as they thought their film cash cow" would carry them.
Allowing others to get into the digital market before them, then holding on stubbornly to film technology for as long as they thought they could, before embracing digital...
I'm an ex Kodak Distributor and I remember coming back home from the first photo convention in Las Vegas that featured 1 hour Labs, and telling my father (President of our company,) what great technology it was, and how we needed to get into it immediately. Only for Kodak to tell him that the 1 hour lab was a "passing fad" and we should hold on to our bulk processing lab as it would continue to be the main drive in the photofinishing industry.
I don't know WHO use to do the market trends analysis for them, but I do remember that Kodak always portrayed an arrogant "know it all" attitude regarding their knowledge of the future of the photographic industry. They ended up either reacting too late, (instant photography, 1 hour Labs, Digital,) OR ended up placing too much money into misguided products, such as the Kodak Disc Camera, or Digital camera with lesser features than the public wanted, such as pixel count.
My company was one of the first to get our hands on the disc camera, and right away we knew there was a big problem. The negative was VERY small, and the film speed too fast, resulting in a VERY grainy image. (We suggested that they advertise the printing of the negatives not to be larger than a 3.5 X 5. They (initially) insisted that it could be up to 5 X 7.
The sad thing is that their T-Grain technology was available and would have made the negative and resulting print much more pleasing to the eye.
LFingar wrote:
The only mistake they made was not being forward thinking. Major misdealing of how technology works.
buddah17 wrote:
No...
The BIGGEST mistake they made was INVENTING digital photography, then "shelving" it for "as long as they thought their film cash cow" would carry them.
Allowing others to get into the digital market before them, then holding on stubbornly to film technology for as long as they thought they could, before embracing digital...
I'm an ex Kodak Distributor and I remember coming back home from the first photo convention in Las Vegas that featured 1 hour Labs, and telling my father (President of our company,) what great technology it was, and how we needed to get into it immediately. Only for Kodak to tell him that the 1 hour lab was a "passing fad" and we should hold on to our bulk processing lab as it would continue to be the main drive in the photofinishing industry.
I don't know WHO use to do the market trends analysis for them, but I do remember that Kodak always portrayed an arrogant "know it all" attitude regarding their knowledge of the future of the photographic industry. They ended up either reacting too late, (instant photography, 1 hour Labs, Digital,) OR ended up placing too much money into misguided products, such as the Kodak Disc Camera, or Digital camera with lesser features than the public wanted, such as pixel count.
My company was one of the first to get our hands on the disc camera, and right away we knew there was a big problem. The negative was VERY small, and the film speed too fast, resulting in a VERY grainy image. (We suggested that they advertise the printing of the negatives not to be larger than a 3.5 X 5. They (initially) insisted that it could be up to 5 X 7.
The sad thing is that their T-Grain technology was available and would have made the negative and resulting print much more pleasing to the eye.
No... br The BIGGEST mistake they made was INVENT... (
show quote)
As I stated, they weren't forward thinking and ignored the fact that embryonic technologies usually mature and become the new standard. You could just call it corporate arrogance or entrenched old guard attitude. It wasn't just Kodak. The Detroit Big Three automakers pretty much set the standard for such ignorance and arrogance. Be thankful for foreign competition or we would still be driving junk cars and digital wouldn't be near what it is today.
Or for domestic bail outs to keep automakers and the banking industry to "..keep on keeping on!"
Happy Holidays...
LFingar wrote:
As I stated, they weren't forward thinking and ignored the fact that embryonic technologies usually mature and become the new standard. You could just call it corporate arrogance or entrenched old guard attitude. It wasn't just Kodak. The Detroit Big Three automakers pretty much set the standard for such ignorance and arrogance. Be thankful for foreign competition or we would still be driving junk cars and digital wouldn't be near what it is today.
1/2 of my family are retired from Kodak, as we all lived in the Rochester, NY area.
buddah17 wrote:
No...
The BIGGEST mistake they made was INVENTING digital photography, then "shelving" it for "as long as they thought their film cash cow" would carry them.
Allowing others to get into the digital market before them, then holding on stubbornly to film technology for as long as they thought they could, before embracing digital...
I'm an ex Kodak Distributor and I remember coming back home from the first photo convention in Las Vegas that featured 1 hour Labs, and telling my father (President of our company,) what great technology it was, and how we needed to get into it immediately. Only for Kodak to tell him that the 1 hour lab was a "passing fad" and we should hold on to our bulk processing lab as it would continue to be the main drive in the photofinishing industry.
I don't know WHO use to do the market trends analysis for them, but I do remember that Kodak always portrayed an arrogant "know it all" attitude regarding their knowledge of the future of the photographic industry. They ended up either reacting too late, (instant photography, 1 hour Labs, Digital,) OR ended up placing too much money into misguided products, such as the Kodak Disc Camera, or Digital camera with lesser features than the public wanted, such as pixel count.
My company was one of the first to get our hands on the disc camera, and right away we knew there was a big problem. The negative was VERY small, and the film speed too fast, resulting in a VERY grainy image. (We suggested that they advertise the printing of the negatives not to be larger than a 3.5 X 5. They (initially) insisted that it could be up to 5 X 7.
The sad thing is that their T-Grain technology was available and would have made the negative and resulting print much more pleasing to the eye.
No... br b The BIGGEST mistake they made was INV... (
show quote)
:thumbup: :thumbup: I was a Kodak pro product dealer and my thoughts parallel yours. On the other hand their photo business was all that the general public new or cared about while their Eastman chemical business is still going strong. Or at least it was the last time I checked
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