controversy wrote:
...... "Set Picture Control" where you select how jpgs will be processed in the camera. The choices are Standard, Neutral, Vivid, Monochrome, and Landscape. Under each one of those you get to adjust Sharpening, Contrast, Brightness, Saturation, and Hue. Add to that, separate controls for White Balance, Color Space, ActiveD-Lighting, Vignette Control, and more.......
Why would you want to do all of that in-camera when it is so much easier to do it in the comfort of your armchair in front of a large monitor instead of a 3" screen out in the wind, cold, dark, heat etc? What's the point of that? Just to be able to boast that it is SOOC? The fact is, I doubt if many ardent SOOC adherents go to all of that trouble in-camera anyway. The only advantage you suggest for using the manufacturers' software is to be able to replicate the settings you customized in-camera. If the manufacturers software was somehow better, easier or more intuitive than competitors your suggestion may have some value. Of course you find some justification in the fact that the manufacturer's software was probably free to you.