JohnSwanda wrote:
Eating spicy food causes the body to release endorphins, which lead to pleasurable feelings. I think there is also a degree of masochism, especially among those who seek out the very hottest peppers and hot sauces. Those people do seem to appreciate the burn more than the flavor. I think most people like myself who like spicy food love the intense flavor involved more than the pain.
And some people hit themselves on the head with a hammer because it feels so good when they stop!