jerryc41 wrote:
In case you haven’t noticed, companies are squeezing consumers to see how much money they can get out of them. A popular method is to charge a subscription for software. You pay for the software annually for the rest of your life. But, it’s getting worse.
Car makers are now using subscriptions and other techniques to get more money from buyers. Want heated seats? Fine. You can have them for a year or two, but then you must pay every month. The same thing applies to other features, although this technique has been opposed by consumers through the legal system.
Want a Jeep? Any color but white will cost you $495. This led me to imagine the following scenario.
Salesman: And you’d like the standard “Hot Pink” color?
Customer: Hot Pink? Anything but. I’d like blue.
Sales: Fine. That will be an additional $800.
Cust: What? Make it red, then.
Sales: Any color but Hot Pink will cost $800. It’s the additional setup of the paint booth and all the extra time and labor involved. You understand.
Sales: We’re just about done here. You’ll be supplying your own wheels, then?
Cust: No! The car needs wheels!
Sales: Of course, and we can supply very nice wheels. I’ll just add the $1,000 fee for them.
Sales: Oh, I see that tire vales are included free with wheels this week. You just saved yourself $400! Will you be supplying your own tires?
Cust: No, of course not.
Sales: We will add another $2,000 for tires, then. Now, about the air. The standard pressure we supply is 10 psi. If you would like the recommended pressure of 30 psi, that will cost just $50 per tire.
Cust: Fine.
Sales: I suggest you get here about two hours early to mount the tires on the wheels. That usually takes customers a couple of hours.
Cust: I have to mount them myself?
Sales: Of course not. We can do that for you - and also balance them - for a small fee of just $400 for all four tires.
Cust: You know, up till now, all cars came with wheels and tires.
Sales: Yes, I realize that, but the manufacturers were losing money on every car they sold. You see, Sleezy Motors makes cars, not wheels and tires. We have to buy them, and now we are passing the cost along to the customer. That’s why we offer customers the chance to supply their own wheels and tires.
Ridiculous? Maybe not. Jeep is getting away with charging for paint. When will other companies start doing that? Imagine telling someone in 1990 that he would have to rent all his software, or he would have to pay a monthly fee as long as he owned his car if he wanted the heated seats to keep working.
In case you haven’t noticed, companies are squeezi... (
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One way to beat them is by stop buying new cars, there are lots of mechanically sound second hand cars on the market, then maybe manufactures will start competing for customers the old fashion way, offering deals again or go under!