rehess wrote:
The primary purpose of school and other ‘group’ pictures always seemed to me to be a means of ‘pro’ photographers to reach markets they would otherwise never reach. Digital allows them to get to the customer faster - allowing the salesman to touch the customer immediately after the picture is taken.
Digressionary rant:
Head and shoulders school portraits and group portraits served multiple purposes. The photographer, lab, and school were in a symbiotic sort of relationship:
> The lab needed film to process and print.
> The photographer needed access to parents to sell portraits.
> The school needed all sorts of "service" items (ID cards, rotary file card prints or digital images for a student information system, sticker prints for teachers' file folders, portrait prints or digital images for the yearbook, team pictures for the football program and yearbook...
> Then there was the school fundraising aspect. Usually, a portion of the price of a school portrait package (i.e.; a commission on the sale) went to the school to pay for extras that were not included in the school budget, such as funding PTA or PTSA projects, buying new books for the library, painting lines in the parking lot, or paying for teachers' supplies.
The school portrait market dates back 100 years or more. Eventually, by the post-WWII years, large companies evolved to serve nearly all the schools in the Western world.
I worked for three of those. The first of them had about $20 million in photo finishing sales annually in 1979 when I joined. We bought mile-long rolls of 40-inch paper that lined the halls in early Fall. We mixed chemicals in 1100-gallon drums. We built our own printing machines that cost about $120,000 each in the late 1970s. Cameras used 100' rolls of 35mm, 46mm, or 70mm wide, unperforated film. Ciné type film processors ran C41 continuously, six days a week in the Fall.
We had 100 independent dealers across the USA and Puerto Rico, and at one point, at least one dealer in every state.
After 50 years in business, in 1996, Delmar was purchased by a school market conglomerate, Herff Jones. Their Photography Division had a different but similar business model that included some 60 retail territories of photographers and some 1000 independent local studios who were all a lot smaller than the dealer operations we had. Some of those folks did a little school portrait work, but that volume was tiny compared to the dealers we brought to the table. The good news was that we were an ESOP.
Ultimately, our division was sold to Lifetouch 15 years later. We ex-HJ employees transitioned our ESOP shares three years later (Whew!).
LT struggled, and was sold to Shutterfly in 2018. They've been laying off people left and right, since, as the market shrinks. Once a proud ESOP, Lifetouch is no longer employee-owned. Employees got hosed in the merger as the stock price sank when senior managers sold their shares.
Such is the sad tale of woe in the school portrait business. Bits beat atoms, folks!