Hip Coyote wrote:
I recall seeing a transcript of a video from a Canon exec a few years ago who opined that the IBIS (In Body Image Stabilization) was unnecessary in that it was avail on their lenses. I thought it was short sighted then. Of course, they found religion and started putting it in their cameras. The IBIS feature is so beneficial, I have no idea how a camera, these days, could be sold without it. I am a huge fan of Canon and Nikon, but gotta say, as an Oly shooter knowledgeable about all its unique features, 'twer I a developer of cameras I would really look at the features in Olympus cameras and try to mimic that in my line...Canon or Nikon. Highly water resistant, amazing IBIS, live composite, in body focus stacking, high res shooting, onboard ND filter (a bit gimmicky but still...), updates on software and a host of others. As someone once famously said, the system changes how one looks at life!
When some newbie asks about getting into a system, I almost always point them to Canon, but I wonder about their odd decision to not include IBIS in all cameras. In fact, I just bought a small Canon kit for a relative. I would think that most casual shooters just want to buy a camera, assume it has the major features, such as IBIS, built in and not have to do a spread sheet on the features of cameras to protect themselves from omissions.
Certainly, people will continue to buy the Canon line. And they probably will own the majority of the market with these new models, but I am flummoxed as to why.
I recall seeing a transcript of a video from a Can... (
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Canon knows where the cream (money) is coming from and it is not from IBIS. They can make far more money by keeping the stabilization in the lens. They don't want you buying/using older lenses on their bodies, when they can sell new lenses with IS built in. It all comes down to give me money money money