rmalarz wrote:
I recently watched an interview with a professional photographer. Unfortunately, I didn't note who it was but my money would be placed on Daniel Milnor. The statement was made that beginners and beginning amateurs tend to focus on/discuss equipment. Advanced amateurs and professionals tend to focus on concepts/techniques. So, as the question was posed in the title, in which group are you?
--Bob
I straddle the fence. Advanced amateurs and pros likely do, too.
You have to understand which equipment choices can enable completing the job *for you*, but you also have to have valid concepts behind the images you make, and understand techniques required to make them work. Photography is a technical craft that makes a point, or expresses an attitude, or offers a point of view. What am I "saying" with my image? To whom am I showing it? Why am I showing it? How do I show it best? When and/or where is it most relevant, and the viewer most receptive? What do I want the viewer to do, feel, or think as a result of seeing my images?
I was an AV producer, back in the 1980s. We used multiple slide projectors synchronized with a sound track via a computerized control system. Producing and presenting a show involved a ton and a half of equipment, but producing a show that had an *effect on an audience* involved a lot of research, creative brainstorming, planning, writing, and project management. The MESSAGE was the all-important key to success. If we were going to spend, say, 25,000 – 1983 dollars to produce and stage a 20-minute show (that we could re-use many times over the course of a year or three), it had to effect changes in behavior or attitude or performance of some sort. We might have 960 slides in a show. Each had a specific role or purpose in supporting the message. So our team was rather deliberate in our approach.
The most effective creative people I know are on a mission of some sort. They use good equipment, but more importantly, they use good taste, good technique, and skills honed from lots of experience. The equipment does not do the job for you. It's just a conduit for your purpose, process, and performance. Pros let their purposes drive their purchases.