gwilliams6 wrote:
What matters is how you take care of your customers, not how big you are.
As I've related in another thread, I consider what Sony did after they bought Minolta's camera division was brilliant. One of the last high end amateur cameras that Minolta sold was the Minolta DIMAGE 7Hi (shown below).
Shortly after Sony's acquisition of Minolta's camera division, virtually all of the camera's from most all vendors, which used a 5 MP sensor, started to fail, which included the Minolta DIMAGE 7Hi. The images began to look like they were melting ending up with mostly multicolored vertical streaks. I bought the camera in 2003 and it was in 2006 that the sensor failed. I tried contacting Minolta and that's when I learned that Sony had purchased the camera division of Minolta.
During my search, I read about the problems that the various camera manufactures had had with those 5 MP sensors and there was a link to a Sony site where they were handling the problem. What they did was to make a straight-up offer that if you still had the receipt for the purchase of the Minolta camera that they would reimburse you for the full selling price, not matter when it was purchased. For people without a copy of their receipt, they offered to swap the nonworking Minolta DIMAGE 7Hi for a close to equivalent Sony camera. All you had to do was fill out this on-line form with info such as when and where you bought the camera and the serial number. After verifying that this was a camera covered by the offer, they emailed you a prepaid USPS Priority Mail shipping label and after they had received the old camera, the replacement was shipped to you, in this case, a Sony DSC-H2 (also shown below).
Now this was actually a step-up from the Minolta that it replaced, having a 6 MP sensor and a 12X zoom versus the 7X on the Minolta. Also it had Sony's steady-shot technology and although I didn't use it often, it was a great video camera. The old Minolta, while it took videos, they were limited to about 58 seconds long and you couldn't change the zoom lens while filming. With the Sony, the length of the video was only limited by size of the memory card or amount charge in the batteries, and you could use the zoom. The only downside was that is was it had a chrome body, and so it looked like an amateur camera, not like the black, professional-looking Minolta. But it was free and it served its purpose. I was still using it six years later, even after as I had purchased my first DSLR (it traveled better).
And speaking of DLSR's, this is why what Sony did was brilliant. Now when it came to still photography, Minolta was way ahead of Sony, and they had just released their first DSLR when they were acquired by Sony. Sony immediately stopped production and redesigned it. Now they left about 90% of the old Minolta design intact, only adding their steady-state technology and re-badging it a Sony A100, which had a 10 MP sensor. This is the DSLR that I bought, and I could still use some of my old Minolta accessories, such as the remote cable release, eyepiece magnifier, right-angle eyepiece adapter, and more importantly, my Minolta flash unit. At the time, Minolta had a unique flashshoe and so you could only Minolta flash units, and at least for that DLSR they kept it (later models used a more standard flashshoe). Anyway, this was a no-brainier, and this is why I said what Sony did was brilliant. I was now a life long Sony user.
And since then, in addition to that first Sony A100 DSLR, I upgraded a few year later to a Sony A65, which has a 24 MP sensor. It was shortly after that that I sort of went mirrorless, first when I bought my wife a Sony NEX-3N, 14 MP (I offered her my Sony A100 but she complained that it was too heavy). When I was traveling I started to take the mirrorless Sony with me and eventually decided to go mirrorless full time and that's when I bought a Sony a6000, which basically had the same size sensor as the A65 DLSR, at 24 MP, but weights half as much and the lens were more compact. I'm now I'm using a Sony a6500 as my mainline camera.
Note that the old Sony NEX-3N started to act-up so a couple of years ago, I bought my wife a Sony Sony DSC-HX400V, but now that she's gotten an iPhone 13 Pro Max, she uses it as her go-to camera.
So that makes seven Sony cameras that I've had, the first replacement, which was free, and then six more that I've purchased. Not a bad return on their investment, eh?