sb wrote:
I think that Polaroid never really caught on, not simply because the images were not all that good, but because they underestimated the amount of enjoyment the challenge of setting up the perfect shot and the anticipation of waiting to see your images provided.
"Polaroid never caught on" REALLY?! It was a major industry in and of itself for decades. It was extremely popular amongst family snapshooters. Professionals used it for testing by the ton! I used it as a kid at parties, and during the film era, I used it professionally and frequently, in my studio for lighting and exposure checks when using transparency films. I had the adapter backs for all my gear- medium format, 4x5 and 8x10 including the special processor.
The image quality was surprisingly good. In the 1950s they had a model that resembled a press camera will a full array of f/stop and shutter speed and well as a decent lens. When used in a medium or large format camera with good glass, the image quality was amazing. The 8x10 material incorporated AZO dies- I still have test prints from the 1980s that have rich colours that did not fade.
I used, over the years all their films; the original roll film that yielded deckled edged prints, all the 4x5 types including the PN55 that supplied a great fine gran negative, the colour material and, the high contrast in ultra-fast black and white versions. The SX-70 was fun but not my favourite material. Back in the day, I used it for urgently needed headshots and ID photographs for customers in a hurry.
Marketing-wise, they sold the consumer cameras at a relatively low price and killed you on the film!
Dianne Arbus created much of her fine art work on Polaroid and started a trend of messing around with the chemistry pods for very unique one-of-a-kind results.
Of course, nowadays, whatever is left of it is a niche market, but it was big in its time for a long time. Dr. Land was a genius but he faltered at the end of his run. He insisted on promoting Polaroid movies when the video was emerging as a consumer thing- bad idea!. He got himself kicked upstairs but the company still prospered for several more years. I wonder if he ever thought, "I should have stuck to sunglasses"!?
PS- at one point Kodak came out with an instant camera and films and got sued by Polaroid. Fuji made instant films- I don't know if they still do that. And... old stuff becomes new again. It seems that large format film buffs are clamouring for a newfangled kinda instant film back. SOOTC anyone?