CO

The D500 is a winner. Its autofocus is not only superior to their mirrorless cameras but I think the viewfinder is as well. I noticed some lag the the Z6 viewfinder. When panning, things would become jittery because the refresh rate of the EVF is not fast enough. The resolution of the EVF is not high enough also. Objects further away look too grainy. I think Sony's A9 is the only mirrorless camera right now that can compete head to head with the best DSLRs.

burkphoto Loc: High Point, NC

Exactly. I’d love to see Nikon’s and Canon’s sales figures for the last quarter, year-over-year.

juan_uy Loc: Uruguay

If they concentrate in high-end cameras and drop all their entry-level models (without replacing with equivalent quality/price wise models) they would loos the entry-level customers.........that is where I guess most start.
If a customer starts on another brand and starts building a system, it is harder to convert them later on their path.

Chris T Loc: from England across the pond to New England

Doubt they will drop the D500 … it's just too good a camera … the D7500 would have to go a long way to match it - both, in performance, and in ruggedness and reliability …

Rich1939 Loc: Pike County Penna.

There has already been several post here at UHH and several web sites are offering opinions. All based on a rumor.
Good Grief!

Retired CPO Loc: Travel full time in an RV

I just bought a D500. I have never been so impressed with a purchase in my life. If Nikon is going to stop production on them I'm going to buy another one or two. That should last me the rest of my life, and I'll let someone else worry about the coming wave of mirrorless.

Chris T Loc: from England across the pond to New England

Good point, there, Juan … any camera company needs a good entry-level camera …

Canon has it with the Rebel T7. Pentax has the K-70. Olympus has their Mk. III model. Fuji has the T100.
Nikon has/had the D3000 series. Plus the step-up D5000 series. W/O all those - they'll NOT be offering a starter camera, anymore. My entry-level Nikon DSLR was the D3200 - which is STILL a killer of a camera!

Notorious T.O.D. Loc: Harrisburg, North Carolina

Chg why do you think they couldn’t sell a mirrorless for the same price as their low cost beginner DSLR? I thought part of the logic of mirrorless was that it was simpler and smaller than a DSLR. So why could it be made to sell for the same amount? What am I missing...I’m certainly no expert on mirrorless...

Notorious T.O.D. Loc: Harrisburg, North Carolina

Wouldn’t that information be in their quarterly or annual reports to stockholders?

BebuLamar

I think they already stopped making the Df to make the Z as they make the Z in the same factory. They would announced discontinuation when the stock run out.
Just as I predicted when it was introduced that there is no Df2 and the price would not drop at all. It was this prediction that I decided to buy it shortly after the introduction.

larryepage Loc: North Texas area

This is an interesting rumor. It is also an interesting strategy, if true as reported, because it will leave the only true low cost entry into the Nikon photographic system as some yet-unannounced low-end mirrorless model.

While I have absolutely no interest in moving to a mirrorless camera system at this time (and don't really foresee it in the future...don't know how I'd finance the shift), I do understand what is going on in the world. The truth is that for those who shoot raw in manual mode, the camera choice makes very little difference, since they are using very few of the features available on the camera. And while Nikon has been a technology-leading company for a long time, their fits and starts as they seek to compete with competitors who have a long history in the consumer products industry (Sony, Panasonic) has been interesting to watch. Those companies, for the most part, have been technological "followers," depending on others to do the costly development, then move in and do the products innovated by others "better."

The one specific piece of this rumor that I would question is keeping the D750 and discarding the D500. The whole point of offering a range of products is to offer choices to the consumer, and in a drastically reduced product line, there would seem to be simply too little differentiation between the D750 and the D850. Now I know, and realize that all of you know, that in reality there are some key differences between these two models. But if they are the only two "upgrade" choices available, they will inevitably cannibalize each other's markets. Besides...history also records that Nikon made a huge error once before when they discontinued the D300s without a high-end DX replacement to fill the gap, leaving them without a broadly capable flagship model for several years.. The huge rush of demand that was evidenced by the sustained backlog for the D500 when it was introduced validates that error.

For me, this is going to be a lot of fun to watch. I currently have all of the cameras and lenses that I need or want, and even have a "buffer" in case one of them fails to the point of not being repairable. I don't anticipate being in the market for anything for quite a long time, if ever. As for Nikon (and the others), it looks like to me that they have decided that the market has spoken (and is speaking) loudly, so they are positioning themselves to deliver what their customers and consumers say that they want. It will be fascinating to see if folks like what they get once they get what they said they wanted.

CHG_CANON Loc: the Windy City

If you can't afford to go full-frame and mirrorless, you can't afford to go from good to great ...

juan_uy Loc: Uruguay

The problem is, to go from good to great, you first have to be good. And if being good starts meaning you have to buy another brand, it will be difficult for Nikon to convert them once they want to go from good to great.

BebuLamar

The sub $1000 range market I think is still quite good and mostly for beginners so starting with mirrorless makes sense. So if they drop this range in DSLR they would have to have the mirrorless in this range.

Chris T Loc: from England across the pond to New England

Actually, a Mirrorless camera should cost LESS to make than a DSLR, Todd - as there's NO moving parts!

But, as with any NEWER Technology - the price is always MORE than what you've been used to, as it's NEW!