10MPlayer wrote:
What's wrong with $10/month for Lightroom and Photoshop? It's a steal. You can quit if you don't need it anymore or if you don't like it. I don't get you guys that think it's a scam or something. You pay a minimal fee monthly for the latest up to date photographic software that used to cost thousands of dollars and quickly became dated unless you paid for costly updates.
Some people rent a home or lease a car. Other folks buy their homes and cars.
What irks me about Adobe is that there's nothing to stop them from offering LR and PS both ways.... Giving the customers choice of a perpetual license or a subscription.
I did the math and found that, for me, the price wouldn't be all that different. I've been using Photoshop since the mid-1990s and updating it approx. every other version. I bought into Lightroom a year or two after it was first introduced and kept it up to date purchasing all but one version, if memory serves. When I factor the cost of buying upgrades every three years approx., it works out very close to the $360 that it would cost to subscribe. Yes, the initial purchase of PS was steep... $600 or $700. But after that the upgrades were $200 to $265. LR cost between $125 and $150. It was only offered in full versions, wasn't offered in upgrade versions until LR6, the last perpetual licensed version (and Adobe did a great job hiding the $99 upgrade offer, which was only available to registered LR4 or LR5 users when LR6 was purchased from the Adobe website).
Of course I also did most of free periodic minor updates to both programs, as needed. In fact I prefer doing those myself, rather than having them "pushed" to me automatically. While I participated in beta programs for both LR and PS, I was never quick to update my "user" version (kept the beta version separate). Several times there have been "issues" with updates... things that didn't work as they were supposed to or just plain dumb changes made to the programs. The worst of those was a LR update a few years ago that caused all sorts of problems.
It wouldn't cost Adobe much of anything to offer LR and PS both ways. They've already cut out a lot of the "middle men". Most software is downloaded these days... instead of being burned to a disk, put in a box and then shipped through distribution channels to retailers so that end users can buy it. There are no longer the costs of production, packaging, shipping, marketing, etc., with wholesalers and retailers along the way getting a significant share of the profits. Even if you do insist on buying a disk, it's now usually just an "installer" that requires you download the bulk of the product via the Internet. If you buy a download from a retailer, they get a "referral fee" and route you to another site for the download. All the retailer is actually selling you is a valid key to be able to use the software.
In my opinion, Adobe is acting like they're the only game in town with their marketing approach. They aren't, though. I suspect that other programs are enjoying an increase in sales, since Adobe took this approach.
Adobe's made huge profits since introducing the subscription model. But I think a lot of that has been driven by newbies who think "Hey, $10 a month is cheap!" and buy in, but are waaaaayyy over their heads... especially with PS. They probably never really use LR or PS anywhere near their full potential. And I bet a lot probably get frustrated with the complexities... especially with PS... don't get the results they expected, eventually get fed up with it all, just let their subscription lapse and go back to something a lot easier to use (such as Adobe Elements).
I'd be interested to know... but Adobe will never tell... how many people actually continue their LR/PS subscriptions after the first year. I bet there's a big percentage who drop it soon as they find out how hard it is to learn... especially PS..
Since Adobe switched to the subscription model, the number of "how to" questions about LR and PS being posted on forums has exploded. To me that suggests a huge increase in new users and much greater adoption of it by amateurs who may not understand what they're getting into, quite possible don't need such advanced programs. Photoshop used to be targeted at professionals and commercial users who took classes, bought books to learn to use it well. The high initial price of PS insured that only "serious" users bought into it. That high price also encouraged folks to spend a little more $, time and effort to learn to use it well. Lightroom is a lot less complex and can be learned with far fewer books and classes than PS, but exactly a cake walk, either.
One last thing.... Some people only use one or the other... LR or PS... even though with the subscription they've paid for both. Again, Adobe could, but doesn't offer an option to subscribe to just LR for, say, $5 a month, or PS for $5 a month. (LR & PS are designed to complement each other, neither is really "complete" without the other... but one or the other is all some users need... and this is a separate topic for another day.)