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SOOC Model home, simple technique for real estate
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Jun 23, 2018 19:07:11   #
Sharona
 
These are straight out of camera, company does all pp. This is high volume real estate photography, (not Architectural Digest), my bread and butter. My set up is quite simple and efficient. Nikon D7100, Nikon 10-24mm, Nikon SB700 speedlight with included small dome diffuser on TTL mode, tripod and 3 way geared head, shot in live view, manual settings. Hope all of the photos attach, not sure about size limits when posting.
Sharon


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Jun 23, 2018 19:24:30   #
RichardTaylor (a regular here)
 
Good set.

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Jun 23, 2018 19:51:03   #
AndyH
 
This is good quality work, and far better than most of the RE photos I see. (I'm in the property development business, and look at dozens of such photos each day).

I'm glad you've developed a simple workflow and paradigm that works for you. Given the crummy pay that most RE agencies provide, that is NO small achievement. As you said, these aren't Architectural Digest shots or budgets.

Well done.
Andy

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Jun 23, 2018 20:56:16   #
Sharona
 
Thank you.

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Jun 23, 2018 20:58:59   #
Sharona
 
Thanks Andy. After the talented editors work their magic, it gets even better.

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Jun 23, 2018 21:16:54   #
AndyH
 
Sharona wrote:
Thanks Andy. After the talented editors work their magic, it gets even better.


If you have talented editors on a commercial RE site, you are a lucky woman, Sharon!

These are great images, but in my experience, few agents can tell the differences between over-cooked hyperbole, great straight shots, and the simply awful.

Given the generally low pay rates for these, you are both fortunate (in both their appreciation and enhancement of your work) and talented. Sersly, you would probably not believe some of the crap i see, even on seven figure listings! Real estate development has been my profession for 45 years, and I still can't believe what some of the agencies consider adequate images!

Andy

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Jun 23, 2018 21:33:00   #
Sharona
 
I literally saw one listing where the agent took photos with her cell phone and the main image instead of being the front of the house was the top of the toilet! I wonder why some of these agents can get a commission when they don’t even hire a professional photographer. Then I have hard working agents that hire stagers, help the sellers get the home ready and really bring in top dollar quickly.

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Jun 23, 2018 21:37:22   #
AndyH
 
Sharona wrote:
I literally saw one listing where the agent took photos with her cell phone and the main image instead of being the front of the house was the top of the toilet! I wonder why some of these agents can get a commission when they don’t even hire a professional photographer. Then I have hard working agents that hire stagers, help the sellers get the home ready and really bring in top dollar quickly.


I saw a multi family listing yesterday that featured shots of the dirty toilet plunger next to the toilet, an obvious water leak from the ceiling, a shot featuring a bong and shotgun in the living room, and an outside shot that seemed to feature a drug deal going down in the driveway.

A commercial property that they described as "nice house in nice neighborhood".

Ain't no way to make that sow's ear into a silk purse...

Andy

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Jun 23, 2018 22:20:20   #
Sharona
 
Funny. I occasionally do vacant homes in the hood. If it is a pepper spray and pistol carry day, you know it’s bad.

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Jun 23, 2018 23:58:41   #
AndyH
 
Sharona wrote:
Funny. I occasionally do vacant homes in the hood. If it is a pepper spray and pistol carry day, you know it’s bad.


That's my sweet spot! Turning them back into productive use. Bank REOs and abandoned properties are what I do. We've turned hundreds of units back to productive (and tax paying) use in the past decade. Sometimes you'd think that the banks don't really want to sell them. But that's a rant for another day!

In any event, I'm impressed that you make this model work for you. Great aesthetics on a budget is not easy. Well done!

Andy

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Jun 24, 2018 07:55:47   #
Sharona
 
I work as an independent contractor for 2 companies, one national and one local. We have clients that do what you describe. Before renovations it is shocking how some people live. It is wonderful to see and photograph after reno and see a home restored with paint, flooring, appliances, etc, fresh and ready for a new family. Great improvement for the neighborhood.

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Jun 24, 2018 10:42:26   #
jeep_daddy (a regular here)
 
Sharona wrote:
Thanks Andy. After the talented editors work their magic, it gets even better.


I agree with you on this. They do need some editing to make them pop. I have a friend that does this for a living but he's pretty new at it. Been doing it for about a year now. But he's always improving his shooting and editing skills and they keep getting better and better.

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Jun 26, 2018 10:26:27   #
mallen1330
 
Sharona wrote:
These are straight out of camera, company does all pp. This is high volume real estate photography, (not Architectural Digest), my bread and butter. My set up is quite simple and efficient. Nikon D7100, Nikon 10-24mm, Nikon SB700 speedlight with included small dome diffuser on TTL mode, tripod and 3 way geared head, shot in live view, manual settings. Hope all of the photos attach, not sure about size limits when posting.
Sharon
Nice shots! I appreciate that the verticals are (mostly) vertical -- a must for RE photography. Also, nice window pulls. I assume that the post processing will brighten up the interiors and crop for composition (I know some companies want a fixed aspect ratio regardless of subject)

What is the company that does the PP?

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Jun 26, 2018 17:01:13   #
Sharona
 
Hi,
That was just a quick sample, I may post a link to finished shoots when there is time. I work as an IC, photography only. The national company I contract with has in house studio for pp, the local company has an overseas provider that does pp overnight, I am not involved with that aspect. Doing 3-6 shoots per day 14 days per month during busy season and have another part time job in different field.

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Jun 26, 2018 17:02:14   #
Sharona
 
Thanks, and forgot to quote reply above.

mallen1330 wrote:
Nice shots! I appreciate that the verticals are (mostly) vertical -- a must for RE photography. Also, nice window pulls. I assume that the post processing will brighten up the interiors and crop for composition (I know some companies want a fixed aspect ratio regardless of subject)

What is the company that does the PP?

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