Which logo? We are trying to choose a new logo for our business. We have a company creating logos for us and these are a couple that we liked. I'd love to have some feedback on which...

Nightski

We are trying to choose a new logo for our business. We have a company creating logos for us and these are a couple that we liked. I'd love to have some feedback on which one a general audience likes. If there are any suggestions as to how to make one of these better, I am open to that as well. Thanks so much in advance for you input.

Nikonian72 Loc: Chico CA

A little background as to your business will be helpful.

Steve Perry Loc: Sylvania, Ohio

I'm partial to the second one based sold on looks. However, more info on the company would help.

Nightski

Nikonian72 wrote:

A little background as to your business will be helpful.

Screen printing, embroidery and a small retail store.

cyan Loc: Northern NJ

Nightski wrote:

Screen printing, embroidery and a small retail store.

So is everything printed flat? Or is there some 3D aspect to the logos?

2Dragons Loc: The Back of Beyond

Nightski wrote:

We are trying to choose a new logo for our business. We have a company creating logos for us and these are a couple that we liked. I'd love to have some feedback on which one a general audience likes. If there are any suggestions as to how to make one of these better, I am open to that as well. Thanks so much in advance for you input.

They are both well done, however, neither one of them tells me what your business is?

Tomcat5133 Loc: Gladwyne PA

Wow. That swoosh version is killed by the black bkgd. And Lake is screaming for a blue of some kind.

I think you can do better then this. Try some more options that make sense. Good luck logos are not easy.

canon Lee

Nightski wrote:

We are trying to choose a new logo for our business. We have a company creating logos for us and these are a couple that we liked. I'd love to have some feedback on which one a general audience likes. If there are any suggestions as to how to make one of these better, I am open to that as well. Thanks so much in advance for you input.

I do not get the connection between both logos and your printing business?? the top one looks like a sports club logo. not sure what sport. I do get the nike logo. You will need some text to go with the logo to explain exactly what your business is all about.

Nikonian72 Loc: Chico CA

I agree with Tom. I see NO connection between your business and your logo.

Linda From Maine Loc: Yakima, Washington

#1 - are you sure Nike won't come a'calling?

The name "Locker" and a Nike swoosh = sportswear and sports equipment.

#2 - What is the origin of your business name (I see you wrote what it does, but I'm asking about the two words specifically: Laker and Locker)? Just because "Laker" is in the name doesn't mean you should reference blue water...unless related to recreation, vacation. Far too obvious and unimaginative.

I'd hire a new logo-creation company. These miss the mark by a wide margin.

Rongnongno Loc: FL

I see a connection to Nike thought...

rjaywallace Loc: Wisconsin

2Dragons wrote:

They are both well done, however, neither one of them tells me what your business is?

I would have guessed you were a sporting goods company.

Nightski

The blue one was done by a company that we have hired. The other one is one that my husband did at a open logo creator place. Our retail sells Laker Fan Wear. Lakers is our High School sports name. We do a good part of our screen printing and embroidery business with the high school, but we also do a fair amount of contract printing for businesses, clubs and lots of resorts in the summer. The company that is working for us only gets paid if they create something we like. There are many graphic artists working on this and submitting logos to us.

Nightski

cyan wrote:

So is everything printed flat? Or is there some 3D aspect to the logos?

Everything is printed flat. We haven't done puff printing in years.

Peterff Loc: O'er The Hills and Far Away, in Themyscira.

Nightski wrote:

We are trying to choose a new logo for our business. We have a company creating logos for us and these are a couple that we liked. I'd love to have some feedback on which one a general audience likes. If there are any suggestions as to how to make one of these better, I am open to that as well. Thanks so much in advance for you input.

The second logo is clean and doesn't seem to have conflicts as others have suggested. The first doesn't really stand out visually, the color choices are muted, but it does imply sports related apparel. Is this your business? http://www.google.com/search?q=Laker+Locker&ie=utf-8&oe=utf-8

You certainly want to avoid any Nike logo similarities and also any to the Los Angeles Lakers.

Maybe a combination of the clarity / colors of the second with the sports related imagery in the first, even reversed might do it to avoid the Nike logo association.