i so for me usually it depends on context. Generally if it sounds like you got something caught in your zipper then use letters. though have to admit u say i've heard a few times usually followed by f yeah. or similar.
how about gif or is it jiff?
I say, I.S.O. Even when it was ASA, I said A.S.A.
OK What's the point??? Will my photographs be improved by how I say this word? i don't see any significant difference in how you say ASA🍅🍅🍅
Keldon wrote:
I.S.O. is not a word so should not be pronounced as a word, just as U.S.A. is not pronounced:"yousaw."
Very good.
It is ISO just as ASA and DIN were each letter said. I personally never heard eyeso before and would have no idea what it was if I had not read this.
Keldon wrote:
I.S.O. is not a word so should not be pronounced as a word, just as U.S.A. is not pronounced:"yousaw."
I was going to point that out Keldon, others too, B.B.C. and many other accronyms.
To answer Jerry, in petro-chem, oil and gas etc. where it is used frequently, all over the world we said 'eye-so', never I.S.O. however, prior to that we had used A.S.A and that was never 'a-sah'. I have stayed with this in photography. This settles nothing, but I hope it is of interest. Regards.
Went to many ISO standards meeting for the petroleum industry. It was mostly referred to as eye so. The names of oil grades are referred as eye so.
EYE-so, sounds like slang to me Ya-all. I use ISO
sodapop wrote:
Went to many ISO standards meeting for the petroleum industry. It was mostly referred to as eye so. The names of oil grades are referred as eye so.
It seems most photographers have always pronounced the letters. But many photographers don't realize ISO covers much more than film or sensor sensitivity, and in many of the other industries ISO covers, it is pronounced eye so.
jerryc41 wrote:
Like the earlier ASA, I have always pronounced each letter, so I say I - S - O. I can recall hearing only two people saying "EYE-so," and that was in online videos. The first time I heard it pronounced as a word was just a few months ago. Reading an article just now, I came across this sentence.
"This feature is pronounced “EYE-so”—unless you want to wind-up nerdy-types who get a bit manic over such mispronunciations, in which case treat it as an acronym; call it “I.S.O.”, then enjoy their fit of apoplexy."
I see two errors here. EYE-so is not the "correct," more common pronunciation, and "I.S.O" is not an acronym. "EYE-so" is an acronym - a word made from initials. I don't consider myself a nerdy type who gets wound up over this, fortunately.
So, who says ISO and who says EYE-so? Of course, neither one is right or wrong - just personal preference.
Like the earlier ASA, I have always pronounced eac... (
show quote)
I say ISO but then I was used to calling ASA by each initial so it just fit. Then When I went to work for Nikon, all of the engineers and photographers there also called it ISO instead of Eye-so. It confused the heck out of me when a pro photographer from Oregon called into Nikon wanting help and kept saying his "eye-so" was messed up. Was kind of funny though when I told him to switch his camera out of aperture priority and see if the "eye-so" moved back to what he was expecting. He was trying to shoot low light at "eye-so" 100 and f/16 at 1/200 sec. hmmm and they pay him for his work?
Photographers are not the people I'd ask about linguistics or phonological matters. But for those who get their knickers in a twist because somebody says "ISO" as a word, why don't you ask the police to send S.W.A.T. after them. Make sure you don't just say "SWAT" though, because pronouncing it as a word would be a crime. In fact, it's probably a violation of the O.S.H.A. standards! (Which you must never, ever pronounce as "OSHA", of course.) And while you're talking to the folks at O.S.H.A., ask them about the regulations for workplace safety regarding A.I.D.S. -- and make darn sure you don't just say "AIDS". If they put you on hold, don't worry: your call will be answered in the order it was received, which is a F.I.F.O. queue. Who would *ever* say it's a "FIFO" queue? Oh no, don't ever use an acronym, under any circumstances. It could jeopardize our N.A.F.T.A. negotiations and cause the N.A.S.D.A.Q. to plummet.
I was involved with the Apollo Program for 7 years; I never heard anyone refer to the agency as N-A-S-A. It was always 'nasa'. So much for pronunciation...
Math78 wrote:
In 1992, my boss sent me to a training class for ISO9000 quality standards. The trainers all pronounced it as Eye-Ess-Oh-9000. But as the standards were rolled out across the company, the pronounciation became EYE-so-9000. Probably not "correct", but I got over it. I now say EYE-so for film speed.
That's where I learned it too. Never heard anyone say "I.S.O.9000". And yes, it is the same International Standards Organization.
So, obviously we will not agree how to pronounce ISO. Google wasn't much help either.
So, yesterday I sent an e-mail to the ISO organisation. Here's their reply:
"In English, we tend to encourage the pronunciation "EYE-SOH" or "EYE-ZOH", following the way the Greek prefix is pronounced in the compound words: isobar, isochromatic, isotope, etc. However, many English-speaking people pronounce it "EYE-ESS-OH", as if it were an acronym, and if that is more natural for the person who is speaking, we don't have any problem with that."
I will happily continue to say EYE-ESS-OH :)
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