amehta wrote:
What sort of assignments were you doing?
From 1954 to 1957 I was an industrial photographer/reporter with Interstate Industrial Reporting Service in NY, serving a wide range of blue-chip advertisers (US Steel, Ford, Monsanto, du Pont, Towmotor, various oil well equipment suppliers, etc.) directly as well as through their ad agencies. I virtually lived on airplanes, handling at least one assignment a day, sometimes two or even three, in different cities. When my wife and I couldn't take it anymore, I went to RCA's industrial Products Div. to promote mainframe computers with ad photos for a couple of years, then moved to Germany to be a TV art director with J. Walter Thompson's branch in Frankfurt for three years (all consumer accounts like Ford, Pepsi, Kraft, etc), then back to the US for another stint with Interstate, which hadn't changed (the owner was a former combat photographer in WWII and never forgot it), so I left for another ad agency, then was hired away by a bigger agency where I served big industrial accounts (American Gas Assoc., Exide batteries, SKF Bearings, etc.) for seven years. It was kind of like Interstate, except I was now setting my own schedules and projects. Then I moved to yet another agency, together with the SKF account, for a couple of years before being hired by the advertising/PR department of AT&T's Bell Labs in NJ. I stayed there for 15 years, combining writing and photography for in-house publications as well as various encyclopedias, before retiring.
Wherever I worked, my assignments were intended for advertising illustrations or trade magazine pics, often accompanying articles I ghost-wrote for engineers or scientists. I also worked on annual reports. Everything was shot on-site -- coal-mines, airport tarmac, factories, warehouses, oil wells, construction sites, etc., almost all of it with a 4x5 view camera or medium format roll film. In Germany I bought a special superwide camera (6x10 cm negs) which I used from then on to get trade magazine covers. The camera was designed for panorama shots but I found it was ideal for dramatic verticals in industrial shots, including architecturals. Those editors were eager for dramatic, sharp illustrations: color for the cover, b/w for the editorial pages. In Germany my photography was used for storyboards, mostly with Polaroids. I speak German fluently so I had no problems communicating. Travelling was the worst part of all the jobs.