NewzShooter wrote:
But, as to my original question
what do YOU feel the going rates should be today for portrait, wedding, pet, product, etc., photography? Rate for shooting, rate for editing, rate for disc of images, rates for prints?
Personally, I would not do weddings commercially - the only ones I've done were for close relatives as a wedding gift. And I keep the originals. I gave the bride and groom a Blurb album, and the password so that others could buy the same album directly from Blurb.
For commercial pricing, there are a number of things to consider:
Your initial consultation, while it shouldn't oblige the couple to use your services, should be calculated in their end price.
Second consultation, to discuss and make a list of exactly what photos the couple want.
Your investment: camera, lens, flash, to start with - percentage of that cost.
Your travel time to and from the wedding (car, gas, insurance)
Your actual time there to take photos
Your post processing time @ set rate - it shouldn't be the couple's cost if you take lousy photos that need a lot of processing, nor your advantage if they all turn out really well SOOC and don't need any PP.
Printing cost, presentation cost (album, framing, etc).
You need to live and eat, therefore you need to make a profit.
Something, anything, could go wrong: you forget to put a fresh card in your camera, a guest trips over your camera bag and breaks a leg,... so you need liability insurance.
If it's a large, formal wedding, you need a second shooter.
One thing that I think is essential, but I don't hear much about, is that you need a legally binding contract, setting out exactly what your obligations are and what the couple's obligations are.
For in-studio portraits, product photography, etc., make a list of the actual cost of setting up, taking the photos, etc., and go from there. But have it all figured out beforehand, so that you can tell your customer and exact $-amount.
OK, just my two-bits worth, there probably are items I have not thought about...