E.L.. Shapiro wrote:
Marco!
Yes! I can appreciate all the points you have mentioned and it is very true that business, nowadays, is tougher than ever.
It is true that socioeconomic conditions, in any geographic location, can change seemingly overnight.
My last stats showed that 60% of my revenues came for the commercial fields.
It ain't easy but sticktoitiveness will pay off!
Ed
The wise move was going into commercial and industrial. You may have to contend with a fickle director of whatever project you're on but if your reputation precedes you, even that isn't too bad. You are not trying to please a retail customer every few days who may range from "oh that's perfect" to completely insanely anal retentive to the point of needing to be institutionalized.
I'm one layer removed from retail level people normally because I work with realtors in real estate photography. But sometimes even the realtor flips out.
I've got one 30 miles north of me that called on me from a past reference to shoot a home. I did an excellent job as usual, he was all praises, sold the house quickly, and started using me practically every week, sometimes twice a week - always commenting about high quality and even once said he would pay even more if need be to have my quality of work. He was selling houses left and right, sometimes the same day he listed them on MLS, being more profitable than ever in his career and telling me he knew it was the initial presentations that were bringing home buyers in droves to his listings.
He bought a brand new loaded SUV cash, went on a cruise for Thanksgiving, etc. Everything was fine but his controlling wife who is also a realtor started working with him in August. She's a pinch penny, I could tell from the get-go when I met her. I didn't hear from him for a while and I sent an email jokingly saying, "Hey buddy, what'd you do go on a cruise?" He wrote back and said they did, they had hired an assistant, she had taken a couple photography classes in college, has a nice camera, and that he's going to have her shoot homes for him from now on, except I'd be his 'go to' guy for more expensive homes. The problem is, he doesn't do "more expensive" homes. They're all Plain Jane ranch houses below $300K.
So in other words, "See ya later. We found a way to get the job done in a mediocre way which is good enough (in the wife's mind) compared to what we were spending on you. The person making this decision (the wife) is too stupid to know that the 35-50% accelerated rate at which we have been selling homes is because of the quality pictures so we're going to try it with an amateur who doesn't charge much, if anything, to do it and see what happens."
Now, in embarrassment, he doesn't even email me anymore when a house sells but emails the tour hosting service and asks them to delete the tours which they can't and won't because they're in my name. But they are nice enough to tell me about his requests and I delete them.
I have another local realtor who seems to be either bi-polar or going through menopause and she's off the wall in one direction one week or mean and off the wall in the other direction the next week. I never know what to expect from her. She brings lots of work to the table but sometimes she's almost unbearable and I have to go in another room and count to 10 to not walk out and quit her.
Rarely do I have to contend with the home owners themselves giving me grief but if they give the realtor grief the realtor asks me to help resolve issues. It's weird, for years I had no complaints and only praise from homeowners but this year within two months I've had three wackos complaining about bathroom tile color not being bright enough, there not being enough shots of the pool with a bay behind it (although the bay is blocked by brush and only the owner knows the bay is there), and another feeling the home was too pale and didn't look right because I reduced the level of yellow caused by tungsten bulbs throughout the home. Yes, if you stand in the living room it's a yellowish beige, but if you stand in the entry foyer it's a sunlit beige, so I chose to make the rooms less artificially lit and he didn't like it.
These are rare and you can't get away from retail rudeness completely but at least I've got the realtor shield for protection. As in your commercial and industrial work, if I keep realtors (at least most of them but not all apparently) totally happy I'm pretty well protected from big up and downs of the unstable retail CHEAP-mindset market of portraiture and weddings.