RixPix wrote:
McDonalds increased prices last year. That increase in prices led to record increases in profits. The increased profits were used to buy back stocks and not to compensate front line workers.
But don't forget, McDonald's is a business. Consider this...
McDonald’s has indeed been making record profits. In fact, their stock buybacks have been quite substantial. As of December 31, 2023, they bought back approximately $851.80 million worth of their own stock1. This practice of stock buybacks involves a company purchasing its own shares, effectively reducing the number of outstanding shares in the market. As a result, the remaining shares become more valuable, and company earnings are distributed among fewer shares1.
These buybacks are part of McDonald’s financial strategy, which has contributed to their impressive financial performance. For instance, in 2023, they reported pre-tax charges related to the sale of their business in Russia, as well as gains from selling their Dynamic Yield business2. These strategic moves have bolstered their profitability and allowed them to allocate funds toward stock repurchases.
So, in a way, you could say that McDonald’s used their record profits to enhance shareholder value by buying back their own stock!
And this....
The price hike implemented by McDonald’s last year indeed had a significant impact on their financial performance. The company experienced record profits, likely due to a combination of factors, including the price increase, operational efficiency, and consumer demand.
It’s essential to recognize that pricing decisions can have multifaceted effects. While higher prices may boost short-term profits, they can also influence customer behavior, brand perception, and overall market dynamics. Companies must strike a delicate balance between maximizing revenue and maintaining customer satisfaction.
In the case of McDonald’s, the price increase appears to have been a strategic move that paid off. However, it’s crucial for businesses to consider long-term implications and customer loyalty when adjusting prices.