The approximately 30,000 professional school photographers in the USA use MOSTLY APS-C Canons and DX Nikons. Add thousands more in the rest of the "portrait and social" segment of the pro market who use APS-C/DX, and that's a lot!
WHY? — It is a good question. It comes down to real-world needs:
When that industry made the switch to digital, there were no full-frame cameras. A number of factors kept us away from full frame for most of our work:
We needed to keep costs low. The big companies had hundreds or thousands of film cameras to replace quickly!
We needed to keep the price under $2500 to avoid capitalizing cameras that would prove to be disposable before they were depreciated. Remember, cameras were evolving quickly!
We needed to make prints up to 8x10 on a regular basis, only going to 16x20 or larger less than 5% of the time.
We needed cameras that made reasonable size files, because of limited network bandwidth, processor power, memory, and network storage (in the early 2000s).
I'm sure if I thought about it, I could list other reasons, but there are few reasons to use full frame in that industry.
The ONLY application where I would use FF in that environment would be for large group photography — marching bands, teams, fraternity/sorority photos, senior class panoramas... For that, a full frame 30+ MP image provides facial definition not possible with APS-C.
In the broader market, full frame digital is most useful:
In very marginal (dim) lighting
When you need a high-end body for rapidly responsive sports or nature photography
For point-of-purchase posters and other commercial work that will be viewed CLOSELY.
For architecture and landscape work that will be viewed CLOSELY.
When you need very shallow depth of field for video.
When your insecurity as a photographer requires that you own a big, expensive camera with a big, expensive lens... to make up for small penis size...
(I'm MOSTLY kidding about that last one, although there are a few folks here and there that I wonder about... I call that the "sports car" syndrome.)
The approximately 30,000 professional school photo... (