SharpShooter Loc: NorCal

Last I checked, and that was a year ago, Canon was STILL #1!!!
I assume in your opinion they are #3 and quite dead??? LoL
SS

jackpinoh Loc: Kettering, OH 45419

Some people are slow to change as the world changes around them.

gwilliams6

Canon is still world #1 in overall camera sales, but their lead is shrinking. And corporate-wise Canon is focusing on their Medical equipment and other product markets where they can make more corporate profits vs investment costs going forward, than their imaging divisions. (Canon's own corporate reports and statements show this). World overall camera sales are declining in the past decade, due to cellphone camera use. Of that declining overall number, DSLR sales are down, but mirrorless sales are up, taking an increasing market share.

Canon has lost camera sales to many makers including Nikon, Fuji, Olympus, Panasonic, Pentax, and Sony. Canon's lack of any real tech leadership and its drip, drip, of half-baked updates and releases has hurt them. Canon's corporate philosophy of expecting everyone to just buy whatever stale product they release is flawed, like its recently released M50 with is crippled 4k video and no DPAF in video. Canon is spending gobs of money marketing this as a "miracle" camera, but top reviewers and savvy buyers alike aren't fooled. It doesn't equal the competition . The competition has responded with better models, with better features for competitive and better prices, and buyers have noticed and responded.

Sony now is world #1 in FULLFRAME camera sales with their fullframe lineup including A9, A7RIII, A7III, A7RII, A7II, A7SII, A7, A7S. Also Sony has the world's #1 best selling fullframe camera with the A7III which just took that crown from the Nikon D850. Whether Canon can stay the world's #1 overall camera seller will have a lot to do with how they respond to Sony's and other camera makers' challenges in compact, APS-C and fullframe mirrorless markets where Sony and other makers have some very fine and tech leading models. Canon is working on their own fullframe pro mirrorless camera system. Will it be able to compete price/performance with Nikon's upcoming one, and the bevy of Sony fullframe mirrorless cameras, that waits to be seen.

Sony has just released a statement of their corporate goals for 2020 to be the overall world #1 seller of digital cameras by then. You can scoff at this ambitious goal, but Sony has the resources, the tech and the corporate will to give this a real go. Cheers

gwilliams6

Update: 6/25/18, Canon registers five new cameras, two DSLRs and three Mirrorless. Getting ready for Photokina in September no doubt. We will see if Canon can make some real competition ,or will they hold anything back like in past releases. I hope they come out with some real competition and real innovation to reward their loyal fans. Real competition among brands is ultimately good for us all. Also expect Sony to introduce new fullframe A7SIII and new pro long lenses at Photokina. I can hardly wait to see what is coming. Cheers

https://www.techradar.com/news/canon-has-five-new-cameras-registered-online

gwilliams6

Not in most folks' price range, unless you are a top sports or wildlife pro, but a great new lens from Sony.

https://www.youtube.com/watch?v=Bkh00IOqhkg&feature=push-u-sub&attr_tag=pwD1-xQ3dq-ha45n-6
Sony introduces new E-mount 400mm f2.8 and it smokes Canon and Nikon 400mm f2.8s

Sony 400mm f2.8 is significantly lighter, faster focusing and better balanced, AND in testing with a Sony A9, the faster reading stacked sensor in the A9 coupled with faster focusing motors in the Sony 400mm lens, can ACTUALLY track,focus, and shoot at a full 20 frames per second. Nikon and Canon 400mm f2.8s on their fastest bodies can only actually accomplish 10 or 11 frames be second as their 400mm f2.8s need to pause a fraction to reset lens focusing motors between shots. . The Sony combo yields 80% more frames captured and in focus, per burst. A game-changer. !!!

At $12,000 US this Sony lens cost $800 more than Nikon's 400mm f2.8 and $2000 more than Canon's 400 f2.8.
Watch above link as Tony and Chelsea Northrup explain why this Sony lens is worth $12,000US.
Expect this lens to become a new favorite among sports and wildlife shooters and should entice even more pros to switch to Sony. Works great with 1.4x and 2X converters also. Cheers

BTW Sony 500mm f4 and 600mm f4 E-mount lenses are up next.