If the focus is bird & wildlife photography... My answer for your friend would be "none".
With 32.5MP the Canon 90D is an APS-C camera that actually has higher resolution than any of the Canon full frame cameras (except the 50MP 5DS series, which is a "no go" for wildlife for other reasons) and would be a better choice for the vast majority of bird & wildlife shooters. An APS-C camera "leverages the reach" of telephoto lenses wonderfully... and there's a saying among bird/wildlife photographers that "you never have a 'long enough' lens". There are always subjects you'd like to shoot who are just a little too far away, no matter how much $ you've sunk into big telephotos for the purpose. In some ways... such as it's AF system & controls and a more robust, better sealed build... the APS-C format 20MP 7D Mark II is also a better Canon DSLR choice for most people, but will not allow as much cropping or enlargement for printing as the higher resolution 90D.
Just for example, say your friend wants a lens around 500mm full frame equivalent. With an APS-C camera they have choice of Canon EF 300mm f/4L IS USM... under 3 lb., about 12" long dwith hood, 3" diameter, costing under $1400, and quite easily hand held for long periods of time. To accomplish the same thing with a full frame camera, your friend would need a Canon EF 500mm f/4L IS USM... roughly 8 lb., about 18" long with lens hood, approx. 6" diameter, around $9000, and only hand-holdable for very short periods of time, so figure another $1200 to $1500 for a sturdy tripod, or at least a very good monopod for shorter shooting sessions. You can go down a list of telephotos where similar comparisons can be made... 70-200/2.8 (~3 lb., $1800) versus 300mm f/2.8 (~ 6 lb., $6000)... 100-400mm (~3.5 lb., $2000) versus 200-400mm with built in 1.4X (~ 8 lb., $12,000).... even 135mm f/2 (~1.65 lb., $1000) versus 200mm f/2 (~5.5 lb., $5600).
How about just shooting with full frame using the same lens you would on APS-C, then cropping the image? That will almost always mean lower quality images. The Canon APS-C sensor has 38% of the image area of one of their full frame sensors.... as a result, a full frame, 30MP 5D Mark IV's image will be reduced to around 11.5MP when it's cropped to match the APS-C format. Even the upcoming EOS R5, rumored to be around 45MP, would be reduced to around 17MP if it's images were cropped to APS-C. Heck, even the 50MP 5DS models only end up with around the same 20MP as the 7D Mark II, if their full frame images are cropped to match the APS-C camera's format (and the 5DS have other possible short-comings for this purpose, such as quite limited high ISO capabilities and a less high performance AF system).
I've proven this beyond doubt to myself.... some years ago... comparing images shot with an 18MP APS-C camera versus a 21MP full frame camera... both with the same lens, both shooting the same subject from the same distance using all the same settings. By the time the full frame shot was cropped down to match the APS-C image, it showed very obvious loss of image quality. The crop sensor image was always superior. And that was comparing an APS-C camera that used an unusually strong anti-alias filter against a full frame camera with a rather weak one. Years later, both full frame and APS-C have seen a number of improvements. It's arguable that the APS-C have seen the most improvement.
There also can be other factors... For example, in many cases an APS-C camera has a faster maximum continuous frame rate. Both 90D and 7DII can shoot at 10 frames per second... In comparison, full frame 6D Mark II maxes out at 6.5 fps, 5D Mark IV at 7 fps and 5DS models at 5 fps. Those FF cameras also have slower flash sync, 1/200 or less... versus 1/250 that the APS-C offer. All the above models, both FF and APS-C have a top shutter speed of 1/8000, too... except the 6DII (FF) and Rebel models mentioned below (APS-C), which max out at 1/4000. Only the big, heavy and most expensive, top-of-the-line 1DX-series full frame models are faster. Those are "sports oriented"... like the APS-C 7DII... and, similarly, are right around 20MP resolution, too.
It makes more sense in most cases, to get the 32.5MP possible with 90D... Or, if sufficient, the 20MP possible with 7D Mark II. Or perhaps the 24MP of a Rebel T8i, 77D or T7i (or, if considering used, the 24MP of an 80D). For most photographers, any of these APS-C cameras would be better choice than any full frame for "long lens work".
Plus, these APS-C cameras also typically cost less, so might leave more money in the bank that might be put to better use for a lens upgrade or other purpose.
I am not knocking full frame cameras. They're excellent and very useful for a lot of things. Ideal for wide angle work, in particular, a full frame is a great choice (and probably better than APS-C) for landscape, architectural and similar photography. They also can be a top choice for portraiture (depth of field control) and low light shooting (high ISO capabilities).
BUT, unless you have a huge lens budget and someone to help you lug around heavy gear and tripods to sit it upon, they are NOT the best choice for birds and most other wildlife photography. I am not saying it can't be done... just that for most people, most of the time, an APS-C camera would be a better choice.
P.S. Personally I use both FF and crop cameras, usually each for their own best purposes.
b If the focus is bird & wildlife photography... (
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