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Oct 19, 2017 13:11:41   #
Again, you are not forced to buy anything at any price. You are making a decision to spend your money and what you want to spend it on. The goal of the company, any company is to compete, make money and gain market share. All companies that have stockholders and want to survive are trying to find ways to maximize profits. If you have never been in the software developing, marketing, selling and supporting business then you don't likely know what you are even talking about. It is in my experience on of the hardest businesses to be successful in, especially long term.

I don't buy beer and cigarettes and I think those are very profitable companies but they are not getting my dollars. You can always go back to shooting film and developing in the basement if you want too. Or use a free program... and it is great that Canon and others provide software, but I assure you it is priced into their products.

Best,
Todd Ferguson

whitewolfowner wrote:
But you fail to see that there is an acceptable range of profit in business and then it gets to the point of ripoff, extortion and down right theft.
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Oct 19, 2017 12:46:56   #
You are not forced to do anything... You choose to do what is in your best interest as best you can. That is a fundamental principle of economics. The company is also acting in what is in their best interest and their stockholders best interest...

Best,
Todd Ferguson


HOHIMER wrote:
It looks like the trend is moving toward Subscription Software (Ransomware) . I predict, in a few years, most top level application software and all Operating Systems will be via subscription only.
The companies are going this route because it is to their advantage to do so. It gives them a solid base of almost guarantied cash flow from which to work without the need for new sales. It also gives them much greater control over the use of their software by the consumer.

Here is what I don’t like about the ‘Ransomware’ business model as a consumer.
It forces me to accept possible unwanted updates and changes to the way the program looks and feels. This means I will always be behind the learning curve or a feature I like might be removed against my wishes.
It costs me each month, weather I use the software or not.
As a very light user(once every few months), I am forced to subsidies the mega-user who uses the program every day, all day long. (My computer has a good number of programs I have used only once in several years and some I will use only if required, due to a problem.)
It tends to lock me in to using only that software and therefore subjects me to creeping increases to the monthly rate; and other whims and abuses by the provider, over which I have no control.
In the long-run, cost/use will be higher for me; especially if it sets on my computer for a long time.
It looks like the trend is moving toward Subscript... (show quote)
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Oct 19, 2017 10:41:21   #
Yes, I know from calibrating my camera's sensor I can very safely shoot 2.5 to 3 stops above middle gray and not blow out highlights. This is a handy thing to know in my view. I would say most cameras today can safely shoot 2.0 to 2.5 stops above middle gray and PP fine if they are shooting RAW.

Best,
Todd Ferguson

burkphoto wrote:
Not necessarily true. The raw file contains a much wider range of information (12 to 14 stops, these days). The JPEG contains around 5.5 to 6 stops of information. So if you record a raw image, you can use post-processing software to compress the tonal range of the raw file into the usable range of a JPEG file. OR, you can pick which part of the information you wish to save in the JPEG file. Or a bit of both...

Many people work exclusively in raw. They deliberately "expose to the right" or "expose beyond the right" of the histogram. The "blinkies" are blinking, but they know (through prior testing) that they can "overexpose" their raw files by a stop or so and still record recoverable highlight detail. A side benefit of this is improved shadow detail and enhanced dynamic range. In this case, they totally disregard the look of the JPEG preview image... They know they will process the raw file to get what they want.
Not necessarily true. The raw file contains a much... (show quote)
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Oct 19, 2017 09:31:57   #
Software also becomes a commodity in many cases. In 1995 I worked for an Imaging company and we were selling our image viewing software for over $1,000 per seat. When I left that company in 1999 that software with improvements was being given away for $50 per seat down to free. We we happy to get people to pay a modest support fee for each seat and the sales people even wanted to give that away.

Think about internet browsers. At one point in the 1990s these were the hottest and most profitable software products on the market. A few years later virtually nobody would even think about paying for a browser. It was free or included for free when you purchased a computer or operating system. This happens to most software products in their lifespan. Think about it....word processors, spreadsheets, presentation creation tools...most are free today. When i was in college in the early 1980s I remember on professor saying that the computer companies would give away computers to sell software in the future. He had the right idea but didn't realize that the software would largely be given away to sell the computers, tablets and phones...

Best,
Todd Ferguson


rrkazman wrote:
As a software writer, and user, and armature photographer, I would say that the leasing of mature product such as Adobe wants to do with Photo Shop, is done and has been done because the company felt that the market might be willing to pay the cost for the product and service. I for one have an old copy of that software, I don't need a new one I don't need up-dates, just like my 2008 car it works fine for me. That is what Abode has taken away, I can not buy a new one because it is not available. I bought my photo shop 10 years ago, I bought my car the same year. I can buy a new car and drive it for 10 years, I can not buy a new Photo Shop. As for cost of maintenance and support, they have spread the Kool-aid and many have consumed. It takes a ton of work to develop new software, granted, but what Adobe has spent on up-dates and support on PS is miniscule in compared to the profits the generate with this flag ship product. I have a friend who is a graphics artist he has 3 seats of the latest PS with all of the whistles and bells. I work for him from time to time as he has observed they have you over the barrel he used to buy the annual service for his product, that was a tenth the cost of the lease fee. Adobe like others knows their audience, we vote with our dollars. The sales of PS are down year over year as many of the users are like me using one of the last standalone offerings and not up-grading. So it is up to companies to run there business as they see best, as consumers if we are unhappy look for a product that will work for you. However my knowledge of software tells me this is a cash cow for Adobe, because the software is ageless in its need, so they can do a little and reap alot.
As a software writer, and user, and armature photo... (show quote)
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Oct 19, 2017 09:20:39   #
I largely credit (blame) Microsoft for this attitude that software should be free or very inexpensive. Microsoft let people use and or steal the software they used at work on their home computers in the early years of PCs becoming more common at home. This practice set an idea into peoples heads that they could steal software and share it around and never have to pay for using it. Eventually it got so bad that even Microsoft had to clamp down and threaten companies with lawsuits for using illegal copies of Microsoft software to get thngs back under control. I remember working at EDS/General Motors when this became a huge issue and we had to spend a lot of time and money getting everything compliant. But besides helping Microsoft corner the commercial software market this gave people the idea that software should be very inexpensive. It was hard to find very many people who were willing to spend even $100-$150 for a piece of software for their home computer. And if they did by it they wanted to use it on a half dozen computers for one purchase price.

I could go on and on with this discussion but the fact is it is really hard to make money in the applications software business...especially outside of commercial applications. The best selling software for home use is probably for gaming and even those applications went to dedicated machines pretty early on in most homes. So, when you think about Adobe wanting $10 a month for CC realize how many customers you have t have using that each month to pay even one software developer $100,000 a year. Let alone all the overhead that even one software engineer costs. If you don't believe me go into the software business and let me know how that works out for you... If I try hard I could maybe name a dozen really successful software companies...

Best,
Todd Ferguson

Rich1939 wrote:
When we buy a car we expect to use it for a while and then when parts need ‘upgrading’ we either pay for the repairs or get a new car.
Alternatively we lease the car, upgrade it every couple of years and keep paying a lease charge.
BUT when we want a software package we expect the company to keep investing money to upgrade it and then supply us with the upgrades forever, free of charge. If that company decides that is not a way to keep their shareholders happy and wants to lease the packages with perpetual upgrades, we holler that is not fair and the company is greedy! Using that last thought process I should be able to pay a one time fee to my cable company and then get to use their services forever with no additional charges. I can give many more ludicrous examples however the point should be clear. There ain't no free lunch.
When we buy a car we expect to use it for a while ... (show quote)
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Oct 19, 2017 08:59:21   #
Yours is a good example of someone who is putting out inaccurate and wrong information about RAW vs JPEG files... Unfortunately people would be better off to read Wikipedia than about half the misinformation that gets posted in this forum...

Best,
Todd Ferguson

camerapapi wrote:
RAW is not a universal file. It requires special sotware to bring back all the goodness the file has to offer. Because it is raw data from the sensor none of the settings made to the camera will take effect, that you have to do during editing. A JPEG file is a universal file, all editing programs can read it. If you are experienced editing JPEG files there are many parameters that can be changed and WB is one of them...but you have to know what you are doing.
I have shot many JPEG files with my D610 and honestly, the files need very little to no adjustments in Photoshop, that good I find them in quality.
RAW is not a universal file. It requires special s... (show quote)
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Oct 19, 2017 08:44:22   #
Adobe Camera RAW...

Photowiz wrote:
What’s ACR?
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Oct 19, 2017 08:44:02   #
Anyone who has used a computer for any length of time should be wise enough to understand that eventually the computer and the software running on it will become unusable. I feel this happens faster on windows machines vs Macs but it eventually happens to every machine and the software it runs. So, if you think you are going to run a purchased version of Lightroom or anything else for the next 10-20 years I guess you are kidding yourselves. How many of you are still using Windows 95 every day or even every week?

Best,
Todd Ferguson
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Oct 19, 2017 08:34:53   #
Anyone who thinks that paying $10 a month for a powerful toolset like Lightroom and Photoshop has never been in the software business. Software is a very hard business to make money in, especially long term. Personally I spend more money on a lot of things each month that are less important to me than my photos and managing and editing them. I am sure most people on this forum do too!!!

I you don't want to participate on the Adobe environment there are many alternatives. Nobody is forcing anyone to choose Adobe.
This whole discussion gets very old very fast...

Best,
Todd Ferguson
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Oct 19, 2017 08:23:39   #
Your histogram display on the camera LCD is based on the camera settings and a jpeg produced form the RAW photo data. There are a number of factors that impact and limit the image that you will see on the LCD versus what you can produce from the RAW file with some post processing. My suggestion would be to view some of the Joe Brady videos on using a Sekonic meter and ColorChecker Passport in landscape photography that are on YouTube. I think this will help your understanding. He will show how a file that does not look great on your LCD can and does contain the data that with a few adjustments in PP can become a stunning photo/image. A handheld light meter can be useful but is certainly not mandatory and most people will nt bother to use one.

Best,
Todd Ferguson

CindyHouk wrote:
For someone learning.....I have my camera set to Raw only right now --- I should set it to both Raw + JPG and if the preview on the lcd looks good...then I have the settings correct for the situation...if the preview looks bad...I have something wrong? Whether that be exposure, f stop, shutter...etc I have the Nikon D5300...would that be a good learning tool?
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Oct 19, 2017 08:12:40   #
burkphoto wrote:
Here's the deal. The menu settings on your camera, including white balance, are all used to process the JPEG preview image you see on the camera's LCD, and any JPEG FILE you save in the camera.

The JPEG PREVIEW image is stuffed inside the raw file, if you save one.

Part of ALL JPEG images, including the preview, is an EXIF table of metadata, or data about data. The EXIF table is what actually STORES the white balance and other menu settings from the camera!

A RAW file — and a NEF is Nikon's raw file format — is simply ALL the digitized data coming from the sensor array, with almost no processing done to it. It's in 14-bits per color channel mode. So it has billions of possible pixel colors. So yes, a .NEF file IS a true Nikon raw image.

A DNG file is Adobe's Digital Negative file. Essentially, it too, is a raw file, but it is converted from the proprietary camera file format to a UNIVERSAL, PUBLIC DOMAIN raw format.

All raw files are not the same! Every model of camera generates a slightly different format of raw. It may have the same .NEF, .CR2, .RW2, or other manufacturer's extension, but a .NEF from a Nikon D300s is not the same as a .NEF from a D810. The difference is a color profile code. Each camera model has its own sensor characteristics, and unless your software knows what they are, it cannot open the file. NIKON software always knows how to read the camera it came with. Adobe and other third party software companies have to come up with their own "keys" to the code for each new camera model. Inevitably, Adobe's defaults do not look like Nikon's, or Canon's, or another manufacturer's defaults. They look like the folks at Adobe think they should look like.

When you open a raw file, MOST camera manufacturers' supplied software will read the EXIF table from the preview image, and convert the raw data to a bitmap that looks like the JPEG, because the software is using the same parameters that the camera used for processing. But you have COMPLETE control over that bitmap before you save it as a TIFF or JPEG! You can improve the processing by adjusting the sliders in your software. Hopefully, you will be using a calibrated and custom ICC-profiled monitor, suitable for adjusting images, when you adjust them! Otherwise, you risk wrecking perfectly good color, and your lab or friends on the Internet will not see what you saw.
Here's the deal. The menu settings on your camera,... (show quote)




Thanks Burk, way too much wrong information being tossed around about White Balance and RAW vs JPEG right here...

Best,
Todd Ferguson
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Oct 18, 2017 21:34:45   #
We often said Pioneers usually take the arrows and Settlers take the land...

Peterff wrote:
For now. If anyone has the idea of investing in a camera system over the years, lenses etc. - rather than buying a new smartphone every two years by comparison - then the situation WILL be very different one, two, or five years from now. A simple camera is easy, but the investment in a system has longevity. There are reasons why Nikon and Canon have been cautious about the market for mirrorless cameras, they have the most to lose. They can also step back, watch, and let others invest in what makes a successful product and the mistakes that they make.

As I have stated several times, I would not personally buy a Nikon or Canon mirrorless now, despite my investment in Canon gear, but it won't be long before the market landscape changes. This is a well proven pattern with technology products and companies. Sony, Fuji, Panasonic, Olympus are the current leaders in mirrorless for sure. Canon is behind, Nikon is missing in action. However if lenses are part of the puzzle, then moving to full frame system is a big shift unless you already have a stable of full frame lenses. It is much easier to produce a full frame mirrorless camera than a portfolio of lenses. Both Nikon and Canon have those. Apparently Canon has three separate full frame mirrorless development projects in flight. We have to wait and see what comes to fruition, but I am confident that Canon will get it right. I also expect Nikon to do the same, they're just lagging a little bit. Neither Nikon nor Canon are a 'dead end' for mirrorless cameras, they're just slow starters with big budgets and a lot of incentive to get it right.
For now. If anyone has the idea of investing in a... (show quote)
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Oct 18, 2017 19:58:49   #
If you really want to have fun at the camera store ask for a left handed camera...

Best,
Todd Ferguson
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Oct 18, 2017 15:11:52   #
http://cpn.canon-europe.com/content/education/infobank/camera_settings/shooting_modes.do

This explains them all. I believe I was mistakenly calling the modes Canon calls Basic Modes the Creative Modes.

Best,
Todd Ferguson
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Oct 18, 2017 14:28:21   #
gary8803 wrote:
Thanks for your input. I'm using a 50mm 2.5 macro at still time. I'll look at those lens on line to check them out do you have the 2.8 or the 4 version?


I have both the 24-70 f/2.8 II and 70-200 f/2.8 IS II and they are both exceptional lenses.
They are also not inexpensive lenses. You can possibly get the f/4 version for less money and I believe they will also be smaller and a little lighter in weight. The 85mm f/1.8 is also a great lens for a reasonable price. I shot a lot of sports and racing with my 1D Mark III using that before I got the 70-200 and 24-70 lenses.

Best,
Todd Ferguson
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