nikonian wrote:
Greetings.
I have an award winning print which is a mounted 16X20.
I want to start selling copies but don't have a clue about how to go about doing that. Any advice or links would be greatly appreciated.
Thanks,
Carter Keith
Keith Photography LLC
Indianapolis
The goal is to build a portfolio of prints, then develop a relationship with a gallery.
Fine art print sales --- like any art sales--is not really a one-off thing. Their value
depends on building a regional and then national reputation.
At first, your goal is to get one of your prints into a dim corner of a good local gallery.
If that print sells, the gallery owner may decide there is room for two of your prints--
especially if he likes them.
One cannot expect a gallery to handle anything priced lower than the lowest priced
work in that gallery. So breaking into the business requires having either having
some notoriety or a really good portfolio (preferably, both).
There are millions of people doing photography as a hobby, but very few serious
primt makers. I'd recommend the next time you are in Chicago, NYC, SF, or Camel CA,
go to as many galleries that handle photography as you can, and be acquainted with
what is being offered for sale, and the price ranges.
In architecture photography and fine art landscape photography, the view camera is not
extinct. (You wouldn't want to show up with a knife at a gunfight.)
Also,
permanence of materials is of great importance to serious collectors. (And needless to
say, museums and art conservators have a different definition of "archival" than inkjet
manufacturers do.)
Photographer Beth Moon of San Francisco had to replace ever print sold from an entire
show becuse they all turned green. At that point, she switched to printing on transparencies,
then contact printing onto platinum paper that she makes herself. Permance considerably
enhances the value of these unique original prints:
https://doorofperception.com/wp-content/uploads/doorofperception.com-beth_moon-ancient_trees-2.jpgSometimes a commission from a local non-profit will allow a photographer to get their
work exhibited for its documentary value. I'm sure Indianpolis has an historical society.
Having a regional print collector or art patron can be a great help. Ansel Adams got his
big break when Albert M. Bender of San Francisco financed publication of his first
portfolio,
Parmelian Prints of the High Sierra in 1927.
As I'm sure you know, Adams was also helped by the fact that he belonged to a movement
(straight photography) promoted by a group of photographers (f/64) and eventually championed
by a gallery owner in NYC (Alfred Stieglitz). This was a unique time in photography, but
it remains true that art movements are magnets for publicity.
If you do landscape work and don't already subscribe to
Arizona Highways(published by the Arizona Dept of Transportation and 99 years and a major outlet for
Ansel Adams, three generations of the Muench family, Jack Dykinga and Bruce Barnbaum),
consider subscribing.
Sales guru Robert B. Miller said "sales is a process, not an event." That's especially true with
fine art photography. "Networking" and building relationships are very important. You are
probably better off asking for the advice of professional artists than of most professional photographers
(painters don't do weddings or school pictures).