IBM wrote:
For sure , you can just see how that board meeting went down , OK men we got to boost our sales with our zooms , any ideas,
Sure make them in White , and charge more for them ,but make them a tad better than the conpation, that way once they get known
As good performers , we can scale back on quality and still charge the same
Hmmm. Not sure which side of the fench you're on, but that might be true if they
scaled back on quality. However, each new generation of L lenses is better then the ones that preceded it. The 70-200mm f/2.8L IS USM II is much better than its predecessor as is the 100-400mm f/4.5-5.6L IS USM II. The 24-70mm f/2.8L USM II is also a much better lens then its predecessor. And so it goes throughout the line.