The Return of Hydrox!
Feb 14, 2016 09:34:06 #
Don't like Hydrox or Oreos. So go ahead and castigate me!
will
will
Feb 14, 2016 10:29:13 #
Soul Dr. wrote:
Don't like Hydrox or Oreos. So go ahead and castigate me!
will
will
Consider it done! :D
Feb 14, 2016 10:30:24 #
This talk of cookies has made me decide to go in and bake a few dozen. Warm oven and warm cookies - perfect for a cold day.
Feb 14, 2016 11:04:15 #
I never even heard of the Hydrox cookie. It sounds more like a bleach name to me.
Feb 14, 2016 11:28:07 #
mwsilvers
Loc: Central New Jersey
Keldon wrote:
Hydrox actually came first, it was Oreos that were the imitation.
As a kid on the 50s, 60s, I always liked Hydrox better. I always thought Oreos were a pale imitation. Unfortunately, I'll bet that the "new" Hydrox will taste different than the cookies of yore and will be more like an Oreo imitation.
Feb 14, 2016 11:32:14 #
If it does, it will not sell because of "Brand Loyalty".
mwsilvers wrote:
As a kid on the 50s, 60s, I always liked Hydrox better. I always thought Oreos were a pale imitation. Unfortunately, I'll bet that the "new" Hydrox will taste different than the cookies of yore and will be more like an Oreo imitation.
Feb 14, 2016 11:32:19 #
mwsilvers
Loc: Central New Jersey
DaveO wrote:
From WIKI: br br Hydrox is the brand name for the... (show quote)
Besides the flavor of the filling, the cookie itself also tasted different, and IMHO, much better.
Feb 14, 2016 12:19:50 #
seahawk505
Loc: Albuquerque, New Mexico
I worked for Sunshine Biscuits in the 1970's, when it was owned by American Brands (American Tobacco). The entire line of cookies and crackers had hundreds of items in it, and none of its brands, except CheezIt, were market leaders nationally. Hydrox had quite a different taste than Oreos, the market leader, thought by consumers to have a less "burnt" taste than Oreos. We created the "Drox" cartoon character to appeal to kids, which helped spike sales for a while. Anyone remember "Drox Sox?" Sunshine was sold, spun off, etc. until Keebler purchased it several years later, primarily (it is said) to acquire the CheezIt brand. After giving Hydrox (along with Chip-a-Roos, Vienna Fingers, Hi Ho Crackers, and Krispy Crackers) a run, only CheezIt (now with a gazillion variations) and Krispy (in some markets) survived. Glad to see Hydrox is coming back - I always like them better, but then again, I'm biased.
Feb 14, 2016 12:21:32 #
seahawk505
Loc: Albuquerque, New Mexico
I worked for Sunshine Biscuits in the 1970's, when it was owned by American Brands (American Tobacco). The entire line of cookies and crackers had hundreds of items in it, and none of its brands, except CheezIt, were market leaders nationally. Hydrox had quite a different taste than Oreos, the market leader, thought by consumers to have a less "burnt" taste than Oreos. We created the "Drox" cartoon character to appeal to kids, which helped spike sales for a while. Anyone remember "Drox Sox?" Sunshine was sold, spun off, etc. until Keebler purchased it several years later, primarily (it is said) to acquire the CheezIt brand. Keebler later sold to Kellogg. After giving Hydrox (along with Chip-a-Roos, Vienna Fingers, Hi Ho Crackers, and Krispy Crackers) a run, only CheezIt (now with a gazillion variations) and Krispy (in some markets) survived. Glad to see Hydrox is coming back - I always like them better, but then again, I'm biased.
Feb 14, 2016 12:50:10 #
Cody the buffalo (bison) was made famous in the movie Dances With Wolves. There was a scene where they wanted Cody to charge at the young Indian boy. The way they got him to charge to a spot was to put out a small pile of Oreo cookies, his favorite.
He loved Oreo cookies and if someone were to give him a Hydrox cookie he would spit it out.
I was at the owners house years ago and we were in the living room talking. There were footsteps on the porch. Mike went and opened the door and in walked a very large, young bison. He walked into the living room, turned around and Mike told him to get out. I don't know how he didn't knock anything over but it was quite a sight.
He loved Oreo cookies and if someone were to give him a Hydrox cookie he would spit it out.
I was at the owners house years ago and we were in the living room talking. There were footsteps on the porch. Mike went and opened the door and in walked a very large, young bison. He walked into the living room, turned around and Mike told him to get out. I don't know how he didn't knock anything over but it was quite a sight.
Feb 14, 2016 12:57:44 #
I vaguely remember Sunshine Hydrox as a kid. They weren't as sweet as the Oreos so we kids preferred the Oreos. )Of course, if the 'Brand X' cookies were put out for us we didn't complain.) The name 'Hydrox' makes me think of an Australian accent for some reason now.
Feb 14, 2016 14:51:06 #
mwsilvers wrote:
As a kid on the 50s, 60s, I always liked Hydrox better. I always thought Oreos were a pale imitation. Unfortunately, I'll bet that the "new" Hydrox will taste different than the cookies of yore and will be more like an Oreo imitation.
The new owner has worked hard to get the original taste, using better ingredients than Kellogg used when it made them for a couple of years, and having fans of the original Hydrox evaluate them.
Feb 14, 2016 18:01:33 #
Feb 14, 2016 18:17:16 #
Feb 14, 2016 18:24:29 #
mwsilvers
Loc: Central New Jersey
jerryc41 wrote:
The new owner has worked hard to get the original taste, using better ingredients than Kellogg used when it made them for a couple of years, and having fans of the original Hydrox evaluate them.
The question is will it really taste the same as back in the day, or will they "modernize" the flavor like "New" Coke.
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