russelray wrote:
I'm not understanding the "obvious reasons."
That could be a receive problem, not a transmission problem.
You seem to be very centered around your own perspective, and while many of the things you say are valid, they do not constitute fundamental truths, nor does it mean that DNG or Adobe products will endure in the long term.
If you are interviewing for a marketing coordinator position then I wish you luck and good fortune. Your perspective about a "lingua franca" for file format exchange between providers and clients is well placed. Just be aware that in the tech world, the "lingua franca" for things can change quite rapidly.
Not wishing to be disrespectful in any way, but a marketing coordinator is a relatively junior position, and many people on this forum have seen many formats, standards and companies show promise, appear to thrive, then fail and eventually die, along with the tech "standards" that were related to their respective technologies.
Many of the people on this forum have spent decades participating in that journey and have experienced both the success and the failures, and speak with significant knowledge. They have lived through the cycle many times.
DNG is a good format, but it may not succeed as an adopted and enduring standard, and having alternative approaches may be a better long term strategy. It is the content, not the format that matters.
Got anything worthwhile on 8" or 5 1/4" floppy discs? Can you get to it even if you have? What about CDs or DVDs? Apple and Microsoft are dropping support for those as part of the standard offering. Sure, things are available to stream from the cloud until the provider stops providing. We're still in the days when a publisher can decide not to publish. With a book, you still have the book, if you can see and read then you can access it. This is not the same in the connected cloud-based technology age.
Some of us wish to preserve our content, and DNG is only a partial solution to that. It plays a role as a transitional communication format for now, but that is all.