Greeting Cards: consignment vs. purchase
I've been selling greeting cards on consignment at a little plant nursery near me and it has been a 60-40 consignment. The owner has just contacted me and wants to buy them outright. How do I price that? Having somewhat of a brain fart so let me know your thoughts please.
Onquest wrote:
I've been selling greeting cards on consignment at a little plant nursery near me and it has been a 60-40 consignment. The owner has just contacted me and wants to buy them outright. How do I price that? Having somewhat of a brain fart so let me know your thoughts please.
Are you happy with what you've been making on them? If so...price it that way.
He's obviously interested in what you produce so do whatever will benefit you both...ask him what he's thinking on price...make it fair.
He may be looking to make a higher margin on the sales. I've never sold cards but with most merchandise the retailer is going to look to sell the item for three times what he paid for it. The questions are: Are you willing to lower your price in exchange for immediate payment or are you firm on your price, in which case he's going to have to sell it for 20% more than he does now?
You're going to need to negotiate with him on this one.
Frank T wrote:
He may be looking to make a higher margin on the sales. I've never sold cards but with most merchandise the retailer is going to look to sell the item for three times what he paid for it. The questions are: Are you willing to lower your price in exchange for immediate payment or are you firm on your price, in which case he's going to have to sell it for 20% more than he does now?
You're going to need to negotiate with him on this one.
I'm not sure I get your math.
Let's say a card sell for $1.00. The OP gets $.60, the owner gets $.40. So now if the OP sets his price to the owner at his .60 price, the owner would have to sell the card at $1.80. That is an 80 percent increase. How do you get a 20% increase? What am I not seeing?
Onquest wrote:
I've been selling greeting cards on consignment at a little plant nursery near me and it has been a 60-40 consignment. The owner has just contacted me and wants to buy them outright. How do I price that? Having somewhat of a brain fart so let me know your thoughts please.
Use the same ratio, 60% of what they normally sell for, you won't have to wait for your money and if he sells them for more...oh well! This is the same money in the hand you would normally make. Don't get greedy or you will totally lose it as a sales base.
Onquest wrote:
I've been selling greeting cards on consignment at a little plant nursery near me and it has been a 60-40 consignment. The owner has just contacted me and wants to buy them outright. How do I price that? Having somewhat of a brain fart so let me know your thoughts please.
I was in retail for many years, on both the wholesale and retail ends. Generally, I purchased an item at wholesale and doubled it for retail. Those who bought items from me at wholesale doubled it for retail. When I sold to places that then resold to retailers, I had to discount my price by 30%. Example, an item sold for $3 to wholesalers, $5 to retailers, and $10 to the public. Your set price should allow you to make a small profit if sold to wholesalers (because they buy in volume, it is often a profitable way to go), a reasonable on if sold to retailers, and a nice one if you go to a show and are selling the item yourself at retail. Do not plan to sell at less than "suggested retail" if you sell an item yourself - retailers quickly learn who is undercutting them to the public and would quickly stop buying from you. What a retailer choses to sell an item for is up to them.
Hope that helps.
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