Blenheim Orange wrote:
Interesting article (link to follow in the next post.)
Excerpts:
"According to camera maker Ilford’s 2018 global photography survey, just under a quarter of people shooting on film – including many under the age of 40 – had never used this medium before. Rather than nostalgia, they are turning to film because of its aesthetic values and a greater sense of creative control over their photos. Globally, while the film camera market is still very niche, it’s growing fast."
"Work, effort, meaning – these ideas are all interconnected for users and consumers of analogue technology. Whereas work is often seen as a means to an end, from earning a living to exercising, “analoguers” get a buzz out of the processes of setting things up, getting things right, trial and error, and building up skills."
"Over the decade or so of our research, explanations for the analogue revival have shifted from nostalgia, to the desire for something physical in a digital age, to the sense that analogue technology is creatively preferable. The idea that working within limits, and needing to overcome them, is beneficial to art creation is now accepted by many within the creative sectors."
"Is digital technology de-skilling consumers, leading to a sense of alienation? And is this overcome by using more difficult analogue devices? This is the conclusion we have come to. Certain types of “serious leisure”, including sports and creative activities, provide us with intrinsic joy even if they are frustrating to engage in until skills are developed. Using analogue technology is another way consumers can feed this desire to re-skill."
Interesting article (link to follow in the next po... (
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