Capt'n Bobo - "The AR and AK platform rifles have been available for over 50 years now. Why were they not used for school killings back then? Anybody could buy them. No Liberal Bull Shit uproar back then. So what changed? You tell me/us."
Up until the Columbine school shooting, school deaths were mostly single digit, usually one or two victims, starting in 1840. *
https://en.wikipedia.org/wiki/List_of_school_shootings_in_the_United_States_(before_2000)
*list does not include regular mass shootings, only school shootings.
After Columbine, blame is sheeted home to the lapse of the ban on military weapons and irresponsible gun merchant advertising.
This article gives a timeline of assault-weapons ban sunset and then Bush signed a bill that gave broad protection from liability to gun makers."
"The Gun Industry Created a New Consumer. Now It’s Killing Us." (edited by Tex, much more at link)
https://www.theatlantic.com/ideas/archive/2022/07/firearms-industry-marketing-mass-shooter/670621/" ... When I got my first job in the gun industry, in 1995, the marketing centered on hunting, target shooting, and responsible self-defense. Many advertisements evoked a love of craftsmanship and the outdoors, and some, like this 1995 Ruger ad, even directly addressed its customers as “responsible citizens”—a tagline the company dropped from its advertising in 2007.
Companies such as the European American Armory, an importer of cheap, mostly Eastern European guns, that used cheesy ads—like this one from 2008—to sell imported guns were a rarity. Little did I realize that those tacky exceptions were the gun industry’s future. Those ads, designed to appeal to young men who knew no better, were the starting point for marketing that would create a new customer base and change our country forever.
This transformation received its first boost in the mid-aughts when President George W. Bush allowed the assault-weapons ban to sunset and then signed a bill that gave broad protection from liability to gunmakers. Combined, those moves reduced the social stigma and potential legal penalties for edgy marketing of military-style rifles.
Young men were the target. They had disposable income, a long customer life, and a readily exploited fascination with guns. The push to access these new customers took off in 2010 when the AR-15 maker Bushmaster launched its “Man Card” advertising campaign.
A Bushmaster ad with a picture of a rifle and the words, "Consider your man card reissued."
(Bushmaster Firearms International)
The ads, which ran in several gun-industry publications, on websites, and in Maxim magazine, were controversial and gained national attention. More important, they showed the rest of the industry the power of an appeal based on masculinity to the 18–35 male demographic, at a time when images from America’s foreign wars were airing constantly on the evening news.
“The Bushmaster Man Card declares and confirms that you are a Man’s Man, the last of a dying breed, with all the rights and privileges duly afforded,” the ad copy read. If you’re hearing there, in “dying breed,” an anticipatory echo of the “Great Replacement” theory that inspired the alleged killer in May’s mass shooting in Buffalo, New York, you’re not mistaken: The conclusion that this type of marketing has contributed to creating today’s radical violent extremists is inescapable. ... " more at ...
https://www.theatlantic.com/ideas/archive/2022/07/firearms-industry-marketing-mass-shooter/670621/Capt'n Bobo - "The AR and AK platform rifles ... (