pego101 wrote:
Here we go with another Nikon is dying post. What continuing problems specifically?
There are numerous trade articles that discuss the issues with Nikon's infrastructure, but my personal issue is Nikon's head in the sand attitude about the competition's technological improvements. If you spend a bit of time with other photographers, such as in a club, it won't take long to see the wonderful products Canon and Sony are bringing to the market. I'm not talking the 6 grand packages that pros use, but something that advance armatures can enjoy.
Now ... pause, breathe ... Nikon's D850 was a game changer to me. Sharing many of the attributes of the pro level gear, but in a more reasonable package, it has so many new features that I'm still learning some. And no, I'm not one that believes a better camera make better photographs. But, better cameras make it easier to produce better photographs, therefore bring the fun back into photography.
When I first started everything was manual and lots of black and white. I was one of the charter members of Photoshop. It was called Darkroom. As a crime scene investigator, working for a skinflint sheriff who didn't want to spend money on equipment, I carried a Speed Graphics on crime scenes. And yes, that included the ancient wood tripod necessary to support the camera. Number of exposures depended on how many film packs you could carry in a bag. So yes, I do appreciate the advances in photography technology.
So is Nikon dying?? Well, perhaps I was a bit over dramatic, but it's only because of my love for this brand, and my concern stems from this relationship. Someone recently ask me if I thought I could do better running Nikon and initially I thought no, however, giving it some thought, I think I would take a page out of Canon's book and I would increase marketing until Nikon was more of a household word. I don't know how I would compete with Canon's white lenses (genus), but I would find something uniquely and visibly Nikon, and promote the heck out of it. I also would not be afraid to copy or one up the competitions advances. After all, that's what they did for years until Nikon stumbled and quit innovating.
Oh there's so much more, but I'm not sure Nikon is dying, only taking there own sweet time catching up.