My beloved Nikon
Jun 17, 2021 08:43:03 #
I believe all camera companies are struggling because electronics has changed the game and most are late to the party. The glory days for mechanical cameras is long over and at some point in the future mirrorless will also fade out.
The future is in software. Look at what the phone cameras can do with finger nail sized sensors. As electronics become most sophisticated and faster the sensor size will increase in phones.
Imagine a full frame 100MP phone that can zoom out to 600mm equivalent at f4 across the range with 10 stops of stabilization and manual settings, although manual would only be for the control freaks.
Yes, I'm dreaming but that is where most advances begin.
The future is in software. Look at what the phone cameras can do with finger nail sized sensors. As electronics become most sophisticated and faster the sensor size will increase in phones.
Imagine a full frame 100MP phone that can zoom out to 600mm equivalent at f4 across the range with 10 stops of stabilization and manual settings, although manual would only be for the control freaks.
Yes, I'm dreaming but that is where most advances begin.
Jun 17, 2021 08:46:46 #
Jun 17, 2021 08:51:15 #
I’m with you. I have been a Nikon fan and user since I was a child when my father traded his beloved Leica M3 for a Nikon F2 Photomic. My first Nikon was an EM, and had several film Nikons before my wife gave me a D80 for my 60th birthday. I currently shoot with D610 and have a collection of MF and autofocus Nikkor lenses.
Jun 17, 2021 08:58:37 #
CHG_CANON wrote:
Your decision made in frustration about the EOS sy... (show quote)
Very well stated Paul !
Nikon made their bed LONG ago with their high prices, small antiquated mount, mechanical screw drive lenses, and now they must lie in it ! The bright spot is their new mirror less mount/S lenses, embracing Fluorite for some of their lenses and their diffractive PF lenses.
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Jun 17, 2021 09:04:02 #
jsmangis wrote:
I’m with you. I have been a Nikon fan and user since I was a child when my father traded his beloved Leica M3 for a Nikon F2 Photomic. My first Nikon was an EM, and had several film Nikons before my wife gave me a D80 for my 60th birthday. I currently shoot with D610 and have a collection of MF and autofocus Nikkor lenses.
Yes, Nikon is depending on you guys to keep them afloat !
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Jun 17, 2021 09:08:32 #
imagemeister wrote:
Yes, Nikon is depending on you guys to keep them afloat !
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They need every customer to buy between 50 and 1-million new cameras each in the 30-month horizon, give or take ... That's a pretty big dependency in their business plan.
Jun 17, 2021 09:13:22 #
texasdigital wrote:
So I’m trying to be upbeat and positive, however, ... (show quote)
May I suggest that you visit You Tube and look up the British channel, Gray's of Westminster. They are an exclusive Nikon dealer in London. They have at least twenty five videos referred to as Nikon Reports. The hosts are store employees, Konstatin and Becky. Nikon is expanding there Z mount lens line and mirror less cameras. I don't know exactly how Japanese companies are structured but they are in some way connected to Mitsubishi holdings. I wouldn't worry about them disapearing. Even the company that bought Olympus' camera division is coming out with a camera. I would say to you as in the Bobby McFerrin song, don't worry be happy!.
Jun 17, 2021 09:19:49 #
Yes, it's an ever-shrinking market...so the last ones standing will be the ones who have made the least mistakes.
Nikon has blundered badly by not recognizing the market was changing to mirrorless.
It has cost them dearly...so while Sony and Canon are eeking out profit...Nikon has lost huge money in the very same timeline...not good.
So, now Nikon is 5th in mirrorless...with no gains in sight (at least where the culture of photography is still king...Japan).
There is simply no enthusiasm for Nikon.
When Panasonic and Fuji are beating you...you're in trouble.
Especially when you were always a solid number two in the photography market.
Nikon has blundered badly by not recognizing the market was changing to mirrorless.
It has cost them dearly...so while Sony and Canon are eeking out profit...Nikon has lost huge money in the very same timeline...not good.
So, now Nikon is 5th in mirrorless...with no gains in sight (at least where the culture of photography is still king...Japan).
There is simply no enthusiasm for Nikon.
When Panasonic and Fuji are beating you...you're in trouble.
Especially when you were always a solid number two in the photography market.
Jun 17, 2021 09:20:21 #
texasdigital wrote:
So I’m trying to be upbeat and positive, however, ... (show quote)
What that article fails to say is that a big part of those losses are one time costs associated with moving manufacturing and retooling that will lead to big savings in the manufacturing process.
Jun 17, 2021 09:34:38 #
texasdigital wrote:
So I’m trying to be upbeat and positive, however, ... (show quote)
You might as well move to Sony since Nikon uses their innards, except for the focus.
Jun 17, 2021 09:41:19 #
Canisdirus wrote:
Zero innovation there.
Think you would be excited if a FF lens came out at 16-50 f/8? ... for $1,100.00
The new Pen won't be sold in the west, and it also has zero innovation...no reasons for anyone to upgrade.
OM-D is pulling off the existing inventory shelf.
Think you would be excited if a FF lens came out at 16-50 f/8? ... for $1,100.00
The new Pen won't be sold in the west, and it also has zero innovation...no reasons for anyone to upgrade.
OM-D is pulling off the existing inventory shelf.
Odd question, since we're not dealing with a FF system here. For those in the M43 system, yes it is exciting. Sure, I'd like the price tag to be lower, but I've seen much worse.
As for innovation, this is the first lens in the M.Zuiko PRO series to feature a retracting mechanism to ensure its compact size. Despite being an ultra-wide angle, high magnification zoom lens, this model weighs less than 15 ounces. Compact size is what M43 is all about. So, in my world that constitutes worthwhile innovation.
Jun 17, 2021 09:45:40 #
The Z line is doing well. IMHO, Nikon is heading up not down but does need to catch back up to Canon and Sony.
Jun 17, 2021 09:53:06 #
Peteso
Loc: Blacks Hills
Early 60s for me. I abandoned Nikon about 6 or 7 years ago, and am now shooting Sony FF and Olympus when I need portability and very long focal length lenses. I would not count Olympus out. Even if they and micro 4/3 eventually dies a slow death, I don’t plan on buying anything more and that equipment will outlast me. Particularly for sports and wildlife photography, Olympus E-M1 & EM1X bodies with Pro lenses offer some unique features not available in full frame. For certain types of photography, the benefits outweigh the modest image quality compromises.
Jun 17, 2021 10:02:22 #
CHG_CANON is spot-on in his assessment and it has little to do with cameras and everything to do with market share and driving sales on which business decisions are made...or made for them.
A camera is a durable good. It is not consumable nor does its supply need to be replenished. Here's a comparison for thought: 'When is the last time that you bought a dining room furniture set compared to the last time you bought a loaf of bread or a jug of milk?' Customer's don't need a camera....they want a camera.
Oldsmobile, Saturn, and Pontiac are recent examples of business decisions and it will be the same for all manufacturers with shareholders regardless of the product. According to Milton Friedman "The social responsibility of a corporation is to increase its profits, shareholder primacy was widely viewed as the purpose and basis for the governance of a corporation." Hence, the decisions of Nikon's future will be based on that of the shareholders and not us fellows who already one one.
A camera is a durable good. It is not consumable nor does its supply need to be replenished. Here's a comparison for thought: 'When is the last time that you bought a dining room furniture set compared to the last time you bought a loaf of bread or a jug of milk?' Customer's don't need a camera....they want a camera.
Oldsmobile, Saturn, and Pontiac are recent examples of business decisions and it will be the same for all manufacturers with shareholders regardless of the product. According to Milton Friedman "The social responsibility of a corporation is to increase its profits, shareholder primacy was widely viewed as the purpose and basis for the governance of a corporation." Hence, the decisions of Nikon's future will be based on that of the shareholders and not us fellows who already one one.
Jun 17, 2021 10:05:56 #
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