MDI Mainer wrote:
My first digital camera, which I got in about 2001, was a Fuji. I got it for my first trip to my now home state of Maine.
I lucked out, since I remember the JPEGs were quite stunning overall. I got a Fuji, probably somewhat naively, since I preferred the color rendition of the Fuji transparency films I had used previously.
I always liked Fujifilm film. Neopan SS was a favorite back in the 1970s. Velvia 50 and Provia 100 were always on my list of great slide film options. Their professional portrait films were in the same league as Kodak's. I encountered nearly all C41 films in the portrait lab I worked for.
The first Fujifilm S2 SLRs I encountered really did not impress me. I was running the digital side of our school portrait lab in the early 2000s. Some of our customers and (newly acquired) retail employee photographers were using them.
My color correction staff always complained about those early Fujifilm images compared to Nikon and Canon images of that same time. So I borrowed an S2 and ran controlled tests in my studio. I could not match what the other brands were doing. We switched our retail photographers to Canon in the next capital budget year.
In early 2004, Fujifilm gave me two S20 Pro cameras to test. These were introduced at the PMAI trade show a few weeks earlier, where I had seen them. They were supposed to be Fujifilm's "professional school portrait cameras." They looked like amateur point-and-shoot cameras to me. But the samples displayed on the trade show floor looked good, so I accepted the loaners to test.
I ran controlled tests with a human model and various test charts in the studio, using the camera settings they provided, and could not make either of them produce good output — or match each other. In fact, both of them were terrible... They even had Manual White Balance options, but could not be made to match each other, or reality.
Fujifilm sent their technical service rep in with the sales guy, and a VP, and we repeated the tests with them in the room, observing the methods. We walked downstairs, tried to adjust the images in our color correction department, and printed the best of the results. All three were dumbfounded. We gave their cameras back to them and they left. They never again mentioned cameras to us. By the time they could have, our business had been sold to Lifetouch (2011). They used Nikons and their own proprietary cameras.
We saw the Fujifilm folks every year... They wanted our paper and chemistry business. We were a Kodak lab for decades, using truckloads of photo paper every year, and tens of thousands of gallons of chemicals to print millions of portrait packages. So they kept talking. They helped us keep Kodak honest!
That was then... But in the early 2010s, things changed dramatically. The X-Pro1 was a breakthrough, at least after several firmware updates. It was the first of the X-series cameras to really nail quality to the wall and say, "LOOK AT THIS!!!"
Followed by the XT series and some really great glass, the Fujifilm mirrorless lineup grew steadily. The latest X-Pro3, and especially the XT-4, are worthy of anyone's consideration within their categories.