Nikon in serious financial trouble
Jan 20, 2021 12:45:35 #
cahale
Loc: San Angelo, TX
Longshadow wrote:
How many of those using cell phone cameras might have purchased a full bodied camera?
100%?? 50%?? 5%?
Hey, my cell phone has a camera in it...
100%?? 50%?? 5%?
Hey, my cell phone has a camera in it...
Well, sort of.
Jan 20, 2021 12:46:37 #
Longshadow wrote:
How many of those using cell phone cameras might have purchased a full bodied camera?
100%?? 50%?? 5%?
Hey, my cell phone has a camera in it...
100%?? 50%?? 5%?
Hey, my cell phone has a camera in it...
As a kid I had a 110 camera. There came a time I wanted better photos, which lead me to Nikon.
I think the quality of phone photos and viewing them on a screen of some type has taken away the need / desire for better photos.
Jan 20, 2021 12:48:29 #
wdross
Loc: Castle Rock, Colorado
RWebb76 wrote:
Not sure of source, but if true, very concerning. ... (show quote)
As a "dedicated Oly shooter", be aware that Canon and Olympus were 1st and 2nd in mirrorless sales and are now 2nd and 3rd behind 1st place Sony. The three have basically 70% of the mirrorless market. OM Digital Solutions still has a very good chance of keeping their place in the market. OM Digital Solutions is doing what they need to do if they are to survive in this market. And Nikon is going to try and do the same. Everyone has been so concerned about Olympus's survival while Nikon is in worst shape.
Also, in the mirrorless market, Olympus is still "one of the few big dogs on the porch". Usually before I offer any advice as to what camera system one should buy, I try to get an idea of what their needs are. If their needs are full frame, I will then suggest full frame. But my findings are most people actually would prefer the offerings of APS-C or 4/3rds after exploring their needs.
Jan 20, 2021 13:01:54 #
LEWHITE7747 wrote:
Going to lose $720 million dollars this year---Canon to make '$616 million dollars.
Yes indeed however the world will continue to rotate.
Jan 20, 2021 13:21:44 #
Jan 20, 2021 13:21:58 #
LEWHITE7747 wrote:
Going to lose $720 million dollars this year---Canon to make '$616 million dollars.
You are talking only of the camera division as they have much more than just cameras.
https://www.nikon.com/about/corporate/businesses/
Jan 20, 2021 13:24:47 #
They don't have the finances that Canon has as Canon's optical products is profitable. In Nikon sold less units. While the whole market is down, Canon sales were up 36%. The EOS R5 and R6 have been very successful. In Japan, the EOS-M cameras are very popular. I think the the EOS-M series are probably end of life. With Nikon's limited R&D funds, they were still developing DLSR's which took away R&D funds from mirrorless which they now have said will be their focus going forward. Unlike Canon and Sony, Nikon does not develop their own sensors, but use ones from Sony which should cut down on R&D. One problem that both the Canon R mount and Nikon Z mount have is lack of Sigma and Tamron lenses. Canon spent a lot of development on their EF-RF mount and using EF mount lenses is seamless with no loss of performance and in some cases better than on their DSLR's. Nikon has not done as good a job.
Jan 20, 2021 13:25:30 #
wdross
Loc: Castle Rock, Colorado
JohnR wrote:
Yes indeed however the world will continue to rotate.
Olympus and Nikon may or may not survive. The camera market will not survive as it was in the past. That has already been seen. Us that have our cameras will still be shooting with them. Will I be selling my Olympus system before I die? Probably not. Even if Olympus and Nikon disappear, photography in some form will go on. As you state, life will go on.
Jan 20, 2021 13:28:09 #
hj
Loc: Florida
LEWHITE7747 wrote:
Camera's have been usurped by cell phones 87% of the market is gone.
If that's the reason why is Canon making huge profits compared to Nikon's huge loss? You'd think both companies would experience the same effect.
Jan 20, 2021 13:30:51 #
Brucej67 wrote:
You are talking only of the camera division as they have much more than just cameras.
https://www.nikon.com/about/corporate/businesses/
https://www.nikon.com/about/corporate/businesses/
Nikon’s video division specifically is expected to end this upcoming fiscal year operating at a deficit of 45 billion yen (~$433 million), which adds to the previous deficit of 17.1 billion yen (~$164 million) from March of 2020.
Jan 20, 2021 13:33:02 #
wdross wrote:
img src="https://static.uglyhedgehog.com/images/s... (show quote)
I agree and as long as lens manufacturers continue to support lenses, you will still have good options. There are still people shooting film, although Fuji just announced they will no longer make film, DSLR's should last a long time, at least until parts are no longer available.
Jan 20, 2021 13:43:56 #
saichiez
Loc: Beautiful Central Oregon
LEWHITE7747 wrote:
You are right that the camera industry will never be the same. Sony, Canon, and Fugi are safe, but the rest are in a bad way. Olympus being sold to the Japanese company might be the death knell for the company unless they put a lot of time and effort in supporting a great technology company. Camera's were a small part of Olympus.
Olympus will always be safe as long as I personally need Colonoscopies. I won't allow another brand to be shoved up my ass!!!
Jan 20, 2021 14:09:55 #
Hate to hear that. I’m a long time Canon user but Nikon is a solid player in the business with excellent products.
Jan 20, 2021 14:33:52 #
Chrishants
Loc: England
RWebb76 wrote:
Not sure of source, but if true, very concerning. ... (show quote)
I get the feeling that if Canon only sold cameras and optical products, they might be in the same position as Nikon? The printers and office equipment business is pretty profitable, but sales of cameras has probably reduced by half in recent years and thats simply not a sustainable business model if you only sell cameras and optical equipment.
Jan 20, 2021 14:51:13 #
billnikon
Loc: Pennsylvania/Ohio/Florida/Maui/Oregon/Vermont
wireloose wrote:
Imaging is about 40% of Nikon’s business. Worst case someone else will buy the camera division, it’s a fabled name with huge assets. Their investor presentation is interesting, seems folks like us are very much their core. https://www.nikon.com/about/ir/ir_library/result/pdf/2021/21second_1_e.pdf
Your off just a little. The Camera Division of Nikon makes up less than 10% of total sales.
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