IDguy Loc: Idaho

I confess to not listening to the whole thing. I noticed down below a couple videos by the Northrups, one nine months old, suggesting the same. At that time many were noting few new products. Since then we have several updates to DSRs, three Z cameras, and a pacel of new lenses, particularly for the Zs.

He presented no data as far as I watched nor official statements by Nikon. So I’ll be ignoring his thoughts on this.

JD750 Loc: SoCal

From all the replies and comments about the lack of veracity of the author of the video, I'd say what we have here is simply Fake News.

Delderby Loc: Derby UK

Yes - Nikon have now moved to the new mirrorless technology - but many years too late. Panasonic and Olympus showed the way forward twelve years ago, and it was not long before Sony and Fuji and others jumped on the band wagon. These far more innovative companies have been able to build a following previously enjoyed by Nikon and Canon, who have now lost those followers for good. Nikon and Canon have spent the last ten years watching for what the other was doing - when in fact neither was doing anything.

DAN Phillips Loc: Graysville, GA

I'm sorry, but I have a hard time trusting anyone who has such an e4go problem and lack of self control to be dominated by that many tattoos.

ecobin Loc: Paoli, PA

There are many rumors floating around due to Nikon's poor financial performance and some statement that they intend to focus (pun intended) on their commercial lines. The rumor that makes most sense is that they will sell their camera/photography line of business. Sony is rumored to be interested. I'm set for now and will re-evaluate as news breaks. If I do switch it will likely be to Canon.

Bultaco Loc: Aiken, SC

Ahhh the rumor mill, only time will tell.

FTn

Just another Click Bait Clown. No value added here.

- FTn

tcthome Loc: NJ

Any way to check Nikon's finacial statements. If so, one would have to take into account the current world economy & look at other camera companies also before making up your own mind on if it is true or not.

IDguy Loc: Idaho

Yes. Google it. You will see they are losing money and project losing more this fiscal year. You’ll also see they have a lot of assets and plans to recover sales through R&D and to reduce costs.

larryepage Loc: North Texas area

For an organization to lose money while aggressively developing new products is not anything unusual. It's called investing in the future.

BUT...everybody needs to keep in mind that the horizon seen by the group here is pretty limited in the overall photography market. The baloney about DSLRs being dead may be a certainty in the minds here, but it is certainly not true in the totality of the market. I'll say again that as attractive as new technologies seem to be among a small number of vocal folks here, they are far, far from adoption in several of the high volume markets that really matter to the future of camera companies. It's going to be a long time before you see a Z camera in a police car, nor in a school photography department, and I would never depend on one for an industrial documentation project, at least not the way they are designed and made today.

Of course, if some manufacturers decide to try to force the shift, they could find themselves out in the cold as those really big markets shift to makers who will meet their needs.

Delderby Loc: Derby UK

There is not much that I could agree with in your post here.
Responsible corporations create reserves every year for future development, which is a tax allowable consideration in most parts of the world.
The imminent demise of the DSLR is not baloney. It will be important for school photography departments to familiarise their students with EVFs rather than last century's technology. Police car electronics will be far simpler using EVF.
Why you would not wish to rely on a Nikon Z for industrial documentation, I do not follow, but there are thorougly reliable products from Sony, Fuji, Panasonic and others.

larryepage Loc: North Texas area

This is a case where you can agree with what I am saying or not. (And I'm NOT trying to be ugly). It's just that the facts here don't rely on anyone's opinions to be true.

The camera is fine. Takes pictures just like any other camera. But I'd challenge anyone to change lenses inside the plant where I last worked. Flour, finely ground cinnamon, and any of a number of other ingredients in the air. I guarantee you that I always had a protective filter on the lens of any camera that went through the door.

I have not found any police agency willing to pay $1500 for any camera for patrol officers or accident investigators, no matter the technology. And that pressure is going to get worse. Also haven't seen any of the newer cameras that will hold up to the handling and use that they will get in those situations.

As far as education, those folks will teach you to use any camera that you bring, no problem. But they are not going to provide $1500-$4000 cameras for student use. That's just like at my school. I occasionally bring my D500 to demonstrate and to teach with. But when we last ordered new equipment, it was D3500 for the bulk of the volume, with a couple of D5600 for very special applications. D7500s were "out of the question."

Those final decisions are not being made by photographers...they are made by buyers who look almost exclusively at the purchase agreement prices. I am much more concerned about the rumors that Nikon may drop their "entry level" cameras than I am about the rumor that they might drop DSLRs completely. Dropping the low end would cost them the entire education market, most likely. And even if you believe that these cameras generate no profit, which is highly doubtful, they still cover overhead costs. And that is a critical function in manufacturing. My plant made several products that produced very little profit. But they covered manufacturing cost and overhead. And the customer made clear that if we didn't make those products available to them, they would not buy any of the more profitable products either.

Delderby Loc: Derby UK

At any time, the world belongs to the young. The situation at Nikon and Canon has come about because they held on to old technology, continuing to try further developing what had already reached it's conclusion, without considering the young and the new tech on which they thrive.

JD750 Loc: SoCal

Re the future of DSLRs. It’s very simple. A company will continue to manufacture a product as long as it is profitable. When the profit fades so will the product.