Your thoughts . . .
May 13, 2020 10:18:18 #
When one signs up for a "free webinar" it is reasonable to assume that the along with the "free" comes a continuous stream of offers to buy merchandise. It appears that a number of professional photographers (who I shall not name) utilize the same marketing agency. They offer bundles of instructional material, sometimes valued at (their estimate) well over a $1,000 at up to 97% discount.
What bugs me is that the emails keep coming, warning of imminent expirations that never happen. "Only 24 more hours", "last chance", "ending tonight" . . . It reminds of the businesses in New York City that have successfully been "Going Out of Business" for the past 30 years.
I realize I can simply transfer the offers to trash. My question is: Does anyone else think that this sort of selling diminishes the reputation and integrity of the photographers involved?
What bugs me is that the emails keep coming, warning of imminent expirations that never happen. "Only 24 more hours", "last chance", "ending tonight" . . . It reminds of the businesses in New York City that have successfully been "Going Out of Business" for the past 30 years.
I realize I can simply transfer the offers to trash. My question is: Does anyone else think that this sort of selling diminishes the reputation and integrity of the photographers involved?
May 13, 2020 10:26:36 #
I hadn't noticed. The products I use seem to lack the incessant emails you mention. I only get emails regarding upgrades and that's, maybe, ever two years or so.
--Bob
--Bob
lesdmd wrote:
When one signs up for a "free webinar" i... (show quote)
May 13, 2020 10:35:26 #
lesdmd wrote:
When one signs up for a "free webinar" i... (show quote)
No, that is how you get the Free or discounted material.
Just consign them to junk and block them.
May 13, 2020 10:46:31 #
sandiegosteve
Loc: San Diego, CA
Free means you are the currency. Your contact info with the potential to get revenue.
Traditional marketing is to just blast everything to everyone. Now, with digital, markers know more about their target customer and can target their communications. For them, this does mean higher conversions and more revenue. Think about the promotion you got for something you were about to buy anyway, that is the win-win.
You are describing the downside to this in that some marketers will take this too far. To do it right, it is called a nurture campaign. Send just enough to be remembered, but not so much that you annoy them. I think you are in the annoyed bucket and I'd suggest op-out from the communication.
There actually is good science and data behind this, but not all firms have it and some guess. And guess wrong.
Signing up for a webinar or "free information" is usually given a very high score which means you'll get more promotions.
I to recently signed up for a free ebook and I am getting slammed. I also signed up for Steve Perry's a while ago and really like what I get from him and have purchased his ebooks. You can't make a blanket statement that it is all good or bad. If that person's approach isn't working, opt-out and that will help them to know it isn't working.
Ok, coffee is now ready, I'll stop. Sorry for long rant.
Traditional marketing is to just blast everything to everyone. Now, with digital, markers know more about their target customer and can target their communications. For them, this does mean higher conversions and more revenue. Think about the promotion you got for something you were about to buy anyway, that is the win-win.
You are describing the downside to this in that some marketers will take this too far. To do it right, it is called a nurture campaign. Send just enough to be remembered, but not so much that you annoy them. I think you are in the annoyed bucket and I'd suggest op-out from the communication.
There actually is good science and data behind this, but not all firms have it and some guess. And guess wrong.
Signing up for a webinar or "free information" is usually given a very high score which means you'll get more promotions.
I to recently signed up for a free ebook and I am getting slammed. I also signed up for Steve Perry's a while ago and really like what I get from him and have purchased his ebooks. You can't make a blanket statement that it is all good or bad. If that person's approach isn't working, opt-out and that will help them to know it isn't working.
Ok, coffee is now ready, I'll stop. Sorry for long rant.
May 13, 2020 11:05:21 #
I am 100% behind your request. It is not just Photographers it is the internet in general. Daily I open my computer to be accosted by several hundred blast of Health products and political notices. Health product adds that boast of their free information and after 20 minutes of their self promotion and tell you it is free that want your credit card number to pay for shipping. SCAM just to get your e-mail so they can sell it to another SCAMMER.
The internet providers are part of this. They are the ones providing the platform and that get the advertising revenue for all the Popup ads.
The internet providers are part of this. They are the ones providing the platform and that get the advertising revenue for all the Popup ads.
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