rjaywallace wrote:
It is premature to give up on DVDs. I have a high quality DVD player and a DVD slot on my MacBook Pro laptop. DVD players can be purchased quite inexpensively at Amazon, BestBuy, Walmart, KMart, Sears, local electronics stores, etc. Lastly, I also believe DVD players can be easily rented or purchased at local movie rental stores. Duplicating DVDs is much cheaper than buying a load of flash drives, formatting them, transferring the images and distributing them to the mass populace.
The problem with your solution is that it puts the responsibility on the customer, which is exactly the wrong way to run any business. What should be done, as has been suggested by others here, is to make it as seamless for the customer as humanly possible. You do not give the customer the responsibly of acquiring a CD/DVD drive. That's just plain terrible customer service. It's an example of the way many small outfits drive themselves out of business. As a very successful owner of several auto dealerships wisely said, "The customer may not always be right but s/he is always the customer." Words to live by.