by federal law a product distributor can not offer diffent prices to different sellers for the same product.(at least with automobiles.) where the mass volume stores get their discount is on credit terms for buying the merchandise. for example every retailer who buys a nikon d-3 pays the same wholesale price for them, so their retailm price should be within 4-500 of each other depending on profit margin and overhead costs. ANY time you see a price that is significantly lower than anyone else it is a scam or the merchandise is stolen. no one sells for less than what they pay for it, you would go out of business.

If you are ever into buying studio strobe lights the best I have found is Paul Buffs outfit in Tennessee. Great products, ultra low prices and fantastic service. Their latest offering is a giant "light shaper, 80 inches across for a price of around $50. If you read "Shutterbug" magazine and you should, He always advertises there. I called the for a couple of 650 watt monolights at 4.30 in the evening and I got them delivered next day at 10:00am. NOT BAD!
Oh and every part of their units are made in Guess were, IN the USA.

Ian

what these scam artists do is sell non us products without a us warranty then try to sell you an extended warranty that pushes their price higher than adorama's. if you don't buy the warranty the camera you want suddenly becomes out of stock untill you choose a more expensive model. Or they do what BROADWAY photo (never do business with them) does. they offer a low price on the camera body because that is all they are selling you. you want the battery and charger, extra charge, camera manual extra chargr, body cap, software camera strap extra charge.

For new equipment do what the pros do SHOP ADORAMA, B+P PHOTo only. both have fair prices, and excellant reputations. The fact is photography is not a cheap hobby. you are better off buying used than new from shady sellers.