Levi's Stadium: The Levi company paid the SF 49ers $170 million to extend naming rights for the stadium to 2043. At the same time, they cut their workforce by 15%. I never liked the...

jerryc41 Loc: Catskill Mts of NY

The Levi company paid the SF 49ers $170 million to extend naming rights for the stadium to 2043. At the same time, they cut their workforce by 15%.

I never liked the idea of companies paying to name stadiums and venues, but who's going to turn down $170 million? I'd rename my son and my dog if someone offered me even half that. Any offers??? $85 million minimum.

BebuLamar

That means I won't be buying Levi any more. The money they spent on naming the stadium has no effect on the quality of their products. Having a good work force does. I want the money I spent on the product goes more to the people who make it than the people who advertise it.
I never buy Nike because they paid Michael Jordan 30 millions for his endorsement like he knows how to make the shoes. I know a number of people who make the Nike shoes in a factory owned by a Korean company that has Nike contract along side of Adidas etc.. and in Vietnam. Very little money goes to them.

jerryc41 Loc: Catskill Mts of NY

BebuLamar wrote:

That means I won't be buying Levi any more. The mo... (show quote)

The flow of money is absolutely ridiculous.

Apparently, people buy a brand of shoes just because someone else buys them, and it's worth giving that person $30 million. I've seen forecasts that there will be a trillionaire before 2050. Does someone really need a thousand billion dollars?

sippyjug104 Loc: Missouri

Jerry, there is one reason and one reason only why they do it which is Because they can.

BebuLamar

sippyjug104 wrote:

Jerry, there is one reason and one reason only why they do it which is Because they can.

They do it because people will buy more of their jeans when their name is on the stadium. I do not blame Levi. I blame the consumers who continue to buy Levi products.

M1911 Loc: DFW Metromess

Are Levi jeans still made in america?

BebuLamar

M1911 wrote:

Are Levi jeans still made in america?

They have to outsource in order to save money to pay for renaming the stadium. Having the stadium in their name sells more jeans than making the jeans in America because the consumers don't care where their jeans are made.

PhotogHobbyist Loc: Bradford, PA

sippyjug104 wrote:

Jerry, there is one reason and one reason only why they do it which is Because they can.

I would call it greed!

therwol Loc: USA

PhotogHobbyist wrote:

I would call it greed!

I call it an advertising choice. It comes to 8.5 million per year to give the name a lot of national exposure. How much would similar exposure through national TV and print ads cost over 20 years? Where they make their goods is an entirely separate issue, a valid one that applies to many U.S. companies.

Dannj

therwol wrote:

I call it an advertising choice. It comes to 8.5 million per year to give the name a lot of national exposure. How much would similar exposure through national TV and print ads cost over 20 years? Where they make their goods is an entirely separate issue, a valid one that applies to many U.S. companies.

I agree but I do wonder how much impact this type of advertising has on sales of Levi’s jeans. Do people buy a particular brand because they recall seeing the Levi on the stadium or is it a more subliminal connection? I own a few pairs of jeans but I’d have to check the labels to identify the brand. I think I bought them based on quality, fit, and price. If I were to buy a new pair, might my brain push me to the Levi’s section because I read this post and took the time to comment?

jerryc41 Loc: Catskill Mts of NY

BebuLamar wrote:

They do it because people will buy more of their jeans when their name is on the stadium. I do not blame Levi. I blame the consumers who continue to buy Levi products.

Right. They'll be sure to wear Levis when going to the stadium.

jerryc41 Loc: Catskill Mts of NY

PhotogHobbyist wrote:

I would call it greed!

They can do lots of things, but profit (greed) is the reason for most business decisions.

BebuLamar

jerryc41 wrote:

They can do lots of things, but profit (greed) is the reason for most business decisions.

I can't blame a business for maximizing their profit. If the customers pay for it why not?

jerryc41 Loc: Catskill Mts of NY

BebuLamar wrote:

I can't blame a business for maximizing their profit. If the customers pay for it why not?

"If the customers pay for it why not?" That's why not.

Chiroman8

jerryc41 wrote:

The Levi company paid the SF 49ers $170 million to extend naming rights for the stadium to 2043. At the same time, they cut their workforce by 15%.

I never liked the idea of companies paying to name stadiums and venues, but who's going to turn down $170 million? I'd rename my son and my dog if someone offered me even half that. Any offers??? $85 million minimum.

Jerry,

You are too funny !