Why $19.00/month?
Jan 1, 2024 09:11:52 #
Has anyone else noticed that most all of the charity sites that advertise on TV for donations are asking for "$19.00 per month?" This is true from organizations like Wounded Warriors, The ASPCA, St. Jude's and Shriner's Hospitals, and many others. I have no problem with this, but do wonder what the significance of that particular amount might be. There must be some sort of tax advantage or something and I am wondering if anyone here might know the real reason behind this donation request amount. Not a big deal, just something I noticed.
Jan 1, 2024 09:46:12 #
I noticed also.
Because it's under $20.
Psychologically that makes a difference, like only $.63 a day.
Because it's under $20.
Psychologically that makes a difference, like only $.63 a day.
Jan 1, 2024 10:03:25 #
Longshadow wrote:
I noticed also.
Because it's under $20.
Psychologically that makes a difference, like only $.63 a day.
Because it's under $20.
Psychologically that makes a difference, like only $.63 a day.
I guess that it could be just a marketing ploy, where psychologically being less than $20.00 is similar to all the $.99 pricing out there, but it still seems a bit odd to me for virtually all of them to use this same number. Anyway, that's as good an answer as any I can think of, thanks for kicking in!
Jan 1, 2024 10:20:41 #
Bison Bud wrote:
I guess that it could be just a marketing ploy, where psychologically being less than $20.00 is similar to all the $.99 pricing out there, but it still seems a bit odd to me for virtually all of them to use this same number. Anyway, that's as good an answer as any I can think of, thanks for kicking in!
Also, many people won't "see" that it turns out to be $230 a year.
Jan 1, 2024 10:34:41 #
It is also because the total is below the threshold that requires them to provide a receipt thereby saving labor and postage.
Jan 1, 2024 10:56:07 #
Longshadow wrote:
I noticed also.
Because it's under $20.
Psychologically that makes a difference, like only $.63 a day.
Because it's under $20.
Psychologically that makes a difference, like only $.63 a day.
Exactly!! Impact on the customer is why we see so many $299.99, etc. It is under $300!Jan 1, 2024 11:26:58 #
cahale
Loc: San Angelo, TX
Bison Bud wrote:
Has anyone else noticed that most all of the chari... (show quote)
It's less than $20. Psychologically you (most humans) can accept that more easily. Kind of like the .9 on gasoline sales - it just seems a penny cheaper.
Jan 1, 2024 11:27:14 #
bobforman
Loc: Anacortes, Washington State
Is it possible that all these charities are using the same marketing/collection company? Most charities using mail solicitations take a cut of what the mass marketing firm can collect. It must be a very lucrative business because my wife and I get 3 to 4 requests a day, many of them having return address labels or a memo pad included as "a gift." To get the most for your charitable donations, give locally, e.g. a church, food bank, hospital or school district foundation. Charitynavigator.com is a good resource for determining the legitimacy of these operations.
Jan 1, 2024 12:02:37 #
bobforman wrote:
Charitynavigator.com is a good resource for determining the legitimacy of these operations.
Excellent suggestion, Bob! Before a contribute to any organization, I recommend everyone check out the recipient organization for their rating. I personally do not contribute any money to a charity where less than 90% of money collected goes to the intended. Perfect example was Wounded Warriors of a few years ago where a good chunk of money paid for lavish parties and salaries. I understand they have since cleaned up their act.
Jan 1, 2024 12:28:05 #
Check to see how much the director/ C.E.O. of the organization is paid. Some national ones will make you very angry. Red Cross $661,957 + expenses, United Way $375,000 + and Scouts Excluded, Unicef $1,200,000, and the winner is GOODWILL CEO and owner profits $2.3 millon a year and pays minimum wage to workers to sell products we donated free.On the flip side St. Jude hospital and Ronald McDonald Houses !00% of donations go to these for use. My money goes to them and Veterans. FOLLOW the $$$$$
Jan 1, 2024 13:30:08 #
I endorse many of the charities, but having to make donations using the internet
or digital means, never appealed to me.
In these uncertain times, posting your donations from a bank account or using
your credit card numbers, causes me to reconsider donating.
I'm thinking, they need to offer a different way to "give" or pledge, without using
the phone or digital means.
Like Saint Jude. It's all done by mail and personal checks each month.
or digital means, never appealed to me.
In these uncertain times, posting your donations from a bank account or using
your credit card numbers, causes me to reconsider donating.
I'm thinking, they need to offer a different way to "give" or pledge, without using
the phone or digital means.
Like Saint Jude. It's all done by mail and personal checks each month.
Jan 1, 2024 15:27:59 #
Bison Bud wrote:
Has anyone else noticed that most all of the chari... (show quote)
It sounds less than $20 so more people are likely to donate. I have seen a lot at $19.95 or $19.99.
Jan 1, 2024 18:00:15 #
Jan 1, 2024 18:39:35 #
agillot wrote:
They should have made it $ 19.99 .o1 , like your local gas station .
Gas prices are like 2.999 but making it it $19.99 they can't get that last 9/10 of a cent because the payment would only be $19.99. Now the gas price of $2.99 and 9/10 of a cent they would also get $2.99 if you buy only 1 gallon but because you typically buy 10 gal or so then they do get their 9/10th of a cent. I think it's customary for store to round down not up.
Jan 1, 2024 23:13:46 #
Bret P
Loc: California
Yep, I work as a graphic artist in direct mail (junk mail) for non-profits, and we test constantly, trying many different prices, sending to hundreds of thousands of folks to see which price brings in the most donations. Just under $20 is a sweet-spot for gaining new donors for national charities, and $15 for some smaller local ones.
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