MJPerini wrote:
Not a lost leader, ( thats when the Lieutenant loses his way)
The term "Loss Leader" means advertising certain items usually a limited number at a price below your coat (at a loss) to lead people to the site or into a store with a chance for an 'Upsell"
The reason for the free stuff is that Manufacturers set the Minimum selling price, so many dealers will have the same price. In order to get you to buy from them they are allowed to give other stuff at no cost. Often it is stuff you would never buy, a slow memory card or a cheap bag, but sometimes the stuff might be useful.
Not a lost leader, ( thats when the Lieutenant los... (
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Exactly right. It is a loss leader designed to get people into the store where they might buy that item but more than likely will purchase other items as well.