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Six Essential Typefaces
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Dec 5, 2022 20:12:16   #
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RichieC wrote:
The fonts you list are all old. It's not a bad thing, new ones suck often. Spacing between letters, missing or limited ligatures or no glyphs at all. So I had to take a class in fonts, studied all of this. In my line of work as a Art Director, designer, I use type every day, I collect them... I have over 5,000- and this isn't unusual in my line of work. Most fonts are crap, but I have to open a document with a certain font, or match a font in a logo. etc. etc.

ANYWAYS, your font list were designed for letterpress printing– Ink applied to shaped letters then pressed into paper, or later, using oil/water/rubber blankets using plates exposed to a lithographic photo negative of the fonts. They were painstakingly created by hand by true masters, and are well thought out- and stand the test of time. So in this case, "old" isn't a detriment IMHO.

Century, of which Century Expanded is a version, ( Century schoolbook, Century Roman, and later New Century Schoolbook,) are originally 100 years old. The trouble with online use and electronic printing, is the technology... depending on the printer, it can only lay down a size bit of toner, or on your screen, a pixel. Where a serif narrows down to a point, a letterpress (ink) is infinite- it will print right down to nothing... where the computer/printer has to decide where the last bit of toner or antialiased tint of pixel will fall. Antialiasing is how your computer fools you into seeing sharp details, or a border that falls between pixels... it makes a row of pixels a tint. At a distance, your eye sees it as a sharp edge.

Anyways, there are fonts designed specifically for monitors and electronic printing. They reproduce the best o for certain uses. When using specific fonts online, you can add in the code the address for free online fonts. ITs easy to learn and add. You go to google fonts and choose the ones you wish to use, it writes a block of code that you copy and paste into the head of your web page... When someone goes to your page, they see the font you wanted them to see... Solves the font not available issue for most online uses.

Cheap ink jets are the worst, high end electronic printers are very fine, 3400 dpi... and can print very crisp tiny details. Even 600dpi can do a decent job. For awhile, old fonts looked bad... now except for online use... its all good.

Century variation New Century Schoolbook is a font specked by a client of mine. They had an ad agency spec it for them to create a consistent look throughout their publications... same with certain PMS colors and logo uses.. In their expensive write up, which all took place around year 2000, they touted it as ( and I quote) "a modern typeface for the new century". Then they specked an orange for their logo. People that know, know a consistent orange is one of the hardest colors to reproduce consistently in CMYK printing. A 1% off in yellow or magenta, and the shade varies widely. Meaning a fifth color is often necessary- making all print jobs way more expensive. Or you print for the orange, and peoples faces look weird... anyways I digress. Back to the font... If they knew what they were talking about, they'd know it was updated for electronic use in 1980, but is based on a font created for "The Century Magazine" in 1918... the "Century" they referred to was the 1900's I found this all quite hilarious... but they have over a billion in the bank and pay well, so whatever they want :)


BY the way: UH uses Verdana, designed in 1996 note how easy it is to read, and how clean the letters are.. I found this online:

"The Verdana font was released in 1996, so it's a modern typeface. It was designed with one purpose in mind: to improve readability in text used very small on a computer screen. Microsoft included Verdana as part of its Windows operating system, and so did Mac."
The fonts you list are all old. It's not a bad thi... (show quote)


Wow! Fascinating.

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