Bison Bud

While I understand that companies have to make a profit and that costs are steadily going up for everyone, this shrinkflation and other marketing tricks companies play with their products is really starting to bug me. I for one, would rather pay an increased price for a product that I've been loyal to and use frequently, rather than change the size, quantity, or quality, of the product, especially doing so subversively. There are many examples of this, but the latest case in point and the one that has put me over the edge is Scott toilet tissue. I started using this product as a kid mainly because we had a septic tank/field and it was very good at breaking down in these systems and have found it to be consistently excellent and worth the price over rival brands. Frankly, I've used this product for many, many years and have been brand loyal to it. However, I recently noticed that it simply did not do the job as well as it formally did and with a bit of research learned that they did indeed shrink it in size and in thickness. I guess I gotta vent a little bit, but I wish these manufacturers would leave proven products alone and just pass along the rise in prices needed to produce and distribute the original product and still make a reasonable profit. How can it possibly be better to charge more for less quality, etc. not to mention that they try to slide it by you and hope you won't notice? So much for band loyalty at least for me! Anyway, thanks for listening.

twowindsbear

Yeah - do you remember New Coca-Cola?

Bison Bud

Yeah, what a scam that was. However, it sure got them a lot of media attention, etc.

sippyjug104 Loc: Missouri

I thought that "shrinkflation" was when a fellow stepped into a cold swimming pool.

suntouched Loc: Sierra Vista AZ

I have noticed the same thing about toilet paper although not brand specific. Suddenly one day I noticed that it had gone from 4 ply to nearly 2 ply. Same with potato chips only filling half of the bag and on and on. The cost is being passed on to the consumer- did they think we would not notice size shrinkage!

rlv567 Loc: Baguio City, Philippines

When the shrinkage is size, some will notice and some will not, so they don't want to awaken the ones who don't.
If it's quality, same thing holds true. But the real reason, I think - as long as others are maintaining the price, they don't want to raise theirs, for fear of losing the unobservant. Some will see what is happening but do nothing. I observe it all and adjust accordingly.

Loren - in Beautiful Baguio City

Longshadow Loc: Audubon, PA, United States

Crackers.....
Much larger holes in them and less in a package (1" from the top of the box).
Not sure if they are thinner also.

suntouched Loc: Sierra Vista AZ

And Oreos- very thin now like thin mints- little frosting in the center-

Mike Hardisty Loc: North Wales

It's the exact same in the UK. Almost every product has shrunk in size but not the packaging. Wife bought a packet of her usual biscuits the other day, same size outside packaging box. Inside, 3/4 of original amount of biscuits. And the price has gone up by about 10-25%.

yssirk123 Loc: New Jersey

Potato Chips fill up about 40% of the bag and Scott's toilet paper is now down to 1 ply.

Longshadow Loc: Audubon, PA, United States

They do make Oreo "thins".
Hope you got these instead of the originals!
(Unless they switched to only making the thins....)

alberio Loc: Casa Grande AZ

👍👍👍

Canisdirus

I'm glad you understand companies need to make a profit...progress in todays world.

They examine it all very carefully...believe me.

If they think the best way to keep sales or improve it by shrinking slightly...that's what they will do.

They know the psychology of their market better than we do...that's for sure.

alberio Loc: Casa Grande AZ

It's a Conspiracy!!! 😵‍💫😵‍💫😵‍💫

Canisdirus

Heh...it's just politicians running economies...the incompetence is rife.

That's all it takes...incompetence...and that's in spades right now.