digitalnut Loc: Endwell, NY

What are your feelings about this? Do you think he is doing the right thing and have you also done this or have thought about dumping all your Nikon gear? Curious to hear your thoughts and opinions. Nikon certainly is behind in the mirrorless category in my opinion. They also don’t seem to be, nor will they be, supporting the crop sensor photographers in the future with mirrorless cameras or glass.

rmorrison1116 Loc: Near Valley Forge, Pennsylvania

Matt Granger can do what he wants, especially since he's doing it to get more views of his you tube videos. As for dumping Nikon gear, I have absolutely no intension of dumping any of my Nikon gear. Of my more than 15 interchangable lens cameras, only 3 are Nikon, a D7200, D500 and D850 and they all work just as good as when I bought them, so no reason to get rid of them. As for Nikon being behind in the mirrorless category, well, I don't own any Nikon mirrorless cameras and probably never will. I personally see no reason to dispose of my perfectly good Nikon DSLR'S for MILC'S because the end product, the images, produced by the MILC'S are really no better than those produced by DSLR'S.
I have nothing against mirrorless cameras, I happen to own a couple, both Canon, that I use with an adapter and my EF mount lenses. They work just fine. As for crop sensor mirrorless cameras, the current trend, along with top end models, appears to be relatively affordable and entry level full frame mirrorless cameras. The manufacturers will market what the people want to buy.

dat2ra Loc: Sacramento

If someone wants to dump a brand because of what they may or may not do in the future, more power to them. I've been shooting Nikon since Jesus was a private and see no need to change as they always work great for me. Still use my trusty D300 outside in dusty conditions, and my D800 and D850 for clean and studio work.

JD750 Loc: SoCal

He didn’t dump Nikon. Listen closely to what he said. First, he said he has an annual gear sale. Second, his business has shifted to video production since Covid. He is not taking trips and shooting stills. His cameras are sitting unused. He needs the gear to make money. It’s just business. He also sold some other non-Nikon gear. All for stills photography. I has Nothing to do with Nikon as a business. He’s not running out and buying brand x to replace it. It’s a transition due to the changes his business is taking. He said he might or might not buy new gear to replace it depending on how the business goes.

DavidPine Loc: Fredericksburg, TX

I think he finally gave up on becoming a Nikon Ambassador and is hoping someone else will offer him national recognition. The Z50 - a crop sensor camera is a stellar camera and will work with an FTZ (thus most all Nikon glass) or any S lens. There are a couple of awesome crop S lenses that can be purchased along with the Z50.

larryepage Loc: North Texas area

Semiconductor chips, whether processors or displays, or sensirs, must be perfect over their entire surface in order to be usable. Given that there are going to be imperfections across the wafer in production, it is much easier to make small perfect chips than large ones. I know, because this is what I did for 15 years. We were constantly working to achieve acceptable "yields" as circuit complexity increased and chips got bigger.

Small format sensors, whether crop sensors or any of the other even smaller ones, were created simply as manufacturing conveniences... it was not technically or economically feasible to make 24x36mm sensors in the early days of digital photography. Absent that fact, it is unlikely that any of us would have ever seen anything but a full frame camera.

Since Japanese manufacturing philosophies revolve around rationalization of products and standardization of approach, it would not surprise me to see everything settle to one format sometime in the future. Since those philosophies also are linked to continual product simplification and improvement, it will also not surprise me to see a gradual trend toward a simple product design with the fewest parts and the greatest simplicity of manufacturing.

While there is some effort placed on making sure that the resulting product is saleable, it is driven by what can be easily, cheaply, and reliably manufactured, not (primarily) by what is best for the consumer.

So jump on the bandwagon if you choose. The end result will be fewer choices.

zug55 Loc: Naivasha, Kenya, and Austin, Texas

Matt Granger is not dumping Nikon, he is dumping DSLR gear and switching to a MILC system. In his video he did not commit to a brand. He did not make the decision because his Nikon gear all of a sudden turned bad. He is making the switch as a professional who has specific workflow requirements. MILC systems are more versatile and can do both stills and videos really well.

If your Nikon DSLR serves your needs there is no need to switch. Matt points out that they still are amazing cameras. For a pro, having the most advanced and versatile gear is a business decision. Matt came to the conclusion that the innovation these days happens mainly in MILC systems and that Nikon and Canon will not invest much into DSLR systems anymore.

Howard5252 Loc: New York / Florida (now)

Do I think he's doing the right thing ? I couldn't care less!
Have I thought about dumping my gear ? Why would I have a thought like that ?
Would you sell your photo equipment because someone (anyone) else did ????

AZNikon Loc: Mesa, AZ

There are some who, for whatever reason, welcome the demise of Nikon. I do not share that view, so I will keep on shooting. You can pry my Nikon "from my cold, dead hands".

zug55 Loc: Naivasha, Kenya, and Austin, Texas

I had happy years with my Nikon D7100 but when I wanted to switch to full-frame I decided that Sony MILC was the way to go--no regrets. I wish Nikon well. In fact, having several healthy and competitive camera companies is good for all of us. If your Nikon equipment serves your needs stick with it.

Strodav Loc: Houston, Tx

The bodies I use the most are a D850 and D500 with a bunch of f mount glass from the trinity up to a Nikon 600mm f/4 and an assortment of primes. So, I am heavily invested in Nikon. Nikon has disappointed me lately. They are far behind in mirrorless technology, the photography part of Nikon is hemorrhaging money and the products they have released lately, both bodies and glass, are not exciting to say the least. If they don't respond to the R5, much less Sony's stuff, Nikon is dead.

For now, I am more than happy with my current stuff, but I have stopped buying any new Nikon gear as I wait to see if they have given up or are trying to catch up. If they are in the same situation going into the new year, I'll probably pick up an R5 by the spring and start selling off my Nikon gear before it looses too much value.

CHG_CANON Loc: the Windy City

Some other thoughts on the 2020 camera industry (link): The Best Thing for the Camera Industry Is for Nikon to Exit

Mac Loc: Pittsburgh, Philadelphia now Hernando Co. Fl.

I guess those who are easily influenced by what other people do will give this a great deal of thought.
For me, since this has absolutely no affect on me in any way, I don’t care what he does or doesn’t do.

Mac Loc: Pittsburgh, Philadelphia now Hernando Co. Fl.

BebuLamar

What's the matter? Chelsea Northrup dumped the Canon 5DmkIII for the Nikon D850 and then dumped the D850 for the Sony 7RIII and now back to the Canon 5R. They have money, (and know how to resell them for little or no loss) they can do what they want.
Both the Granger and the Northrup don't get endorsement but Scott Kelby dumped Nikon for Canon money I think.